Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Say Goodbye to Lash Extensions—These Magnetic Lashes Are All You Need for Doe-Eyed Drama
The easiest falsies you'll ever use.
By Maya Thomas
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The *Only* Waterproof Mascaras Worth Buying That Are All $14 or Less
Don't mess around when it comes to mascara.
By Kaitlyn McLintock
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These 15 Eyeliners Will Look Incredible on Your Waterline—They're All Under $32
They make a huge difference.
By Maya Thomas
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This Year's Prime Day Is Next-Level—15 Cult-Status Beauty Products You'll Regret Not Buying
If you buy anything, make it one of these.
By Kaitlyn McLintock
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We Tested the "Best" Eyelash Curlers on the Market: 7 That Truly Transformed Our Lashes
You'll never be disappointed by an eyelash curler again.
By Kaitlyn McLintock
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"Please Please Please!" I Need All 21 of Sabrina Carpenter's Fave Beauty Products
"I know I have good judgment, I know I have good taste…"
By Kaitlyn McLintock
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I Swam, Sunbathed, and Sweated Through 11 "Waterproof" Eyeliners—These Came Out on Top
They're summer-proof.
By Kaitlyn McLintock
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We're So Julia: Every Single "Brat Green" Beauty Item You Need This Summer
Summer's hottest hue.
By Jamie Schneider
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Makeup Artists Say These 12 Concealers Immediately Cancel Out Dark Circles
Just like magic.
By Maya Thomas
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This Viral Pink Brightening Powder Sold Out Almost Immediately—Now It's Back in Stock
I highly suggest snagging it while you still can.
By Kaitlyn McLintock
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This Under-$38 Item Is the Key to Fluttery Lashes—No Mascara Needed
If you're not using it, start now.
By Kaitlyn McLintock
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A French It Girl Just Told Me Her Secret to Minimal Summer Makeup (Nope, Not a Red Lip)
I'm sold.
By Jamie Schneider
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This TikTok-Famous Color Corrector Literally Made My Dark Circles Vanish
Dark circles, who?
By Kaitlyn McLintock
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Pro Race Car Driver Samantha Tan Talks Beauty Tips, Championship Titles, and Self-Confidence
She's living life in the fast lane.
By Maya Thomas
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Charlotte Tilbury Just Re-Created Drew Barrymore's Y2K Charlie's Angels Makeup Look
The nostalgia is real.
By Kaitlyn McLintock
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Volumizing Mascaras Can Make Lashes Look Clumpy and Droopy—16 That Rise to the Occasion
They're worth the try.
By Maya Thomas
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I'm Switching to All-Natural Beauty Products This Summer—Here's My Complete List
Only the best.
By Kaitlyn McLintock
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash Lift
I'm sold.
By Jamie Schneider
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Hailey Bieber Says It's a "Peachy Girl" Summer—Shop Her 7 Fave Makeup Products
"This is the vibe I'm going for all summer long."
By Kaitlyn McLintock
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These 17 Designer Beauty Products Are at the Top of My Summer Wish List (Some Are on Sale)
Act fast.
By Kaitlyn McLintock
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There Are Hundreds of MDW Beauty Sales Happening, But We're Only Shopping These 23
The best of the best.
By Kaitlyn McLintock
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I Don't Feel Bad Spending My Money on These $25-or-Less Summer Beauty Products
Summer prep is sorted.
By Kaitlyn McLintock
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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Don't Want Botox? Only Buy Eye Creams With *This* Ingredient
No needles required.
By Maya Thomas
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Hailey Bieber and Giselle Bündchen Are Fans of These All-Natural Makeup Products
They're also editor approved.
By Kaitlyn McLintock
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12 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
By Erin Jahns
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Ashley Tisdale on the Calming and De-Bloating Supplements She Swears By
Ashley Tisdale shares her beauty and wellness essentials.
By Kaitlyn McLintock
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Celebrity Makeup Artists Say These Are the Best Eyeliners for Hooded Eyes
No more bad eyeliner days.
By Maya Thomas
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29 Eye Creams That Always Work on Dark Circles
Including some celebrity favorites.
By Mica Ricketts
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Celebrating South Asian Beauty and Inclusivity Is at the Heart of This Brand
Kulfi Beauty deserves all the hype.
By Maya Thomas