
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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Say Hello to "Toasty Glam," the Hottest (Had to) Makeup Trend of Summer 2025
It's flooding my FYP.
By Jamie Schneider
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
By Jamie Schneider
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Scoping Out Nail Trends Is My Extreme Sport, and I'm Predicting a "Sunny French" Summer
Classic yet striking.
By Jamie Schneider
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Leighton Meester Just Wore the Trending Hairstyle Every Chic 2025 Bride Has Been Eyeing
It's giving Blair Waldorf meets Jane Birkin
By Jamie Schneider
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According to Celebrity Manicurists (and Hailey Bieber), "Soft Serve" Nails Are Taking Over Summer 2025
So yummy.
By Jamie Schneider
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Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel Elevated
I come bearing deals.
By Jamie Schneider
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3 Celebrity Stylists Say These Hair Colors Will Be Major Trends for Summer 2025
Get ready for a change.
By Katie Berohn
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8 Makeup Trends Poised to Dominate Summer 2025, From Saint-Tropez Skin to (Gasp!) Barely There Lip Liner
Taking notes.
By Jamie Schneider
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Sabrina Carpenter Just Fed Us the Song of the Summer (and a Mysterious Prada Lip Product)
Exclusive details lie ahead.
By Jamie Schneider
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From Cowboy Crops to Rebel Bobs, These Short Haircuts Will Dominate Your Social Feeds This Summer
The hairstylists have spoken.
By Jamie Schneider
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Sorry, French Tips—I'll Be Wearing This Cute, Low-Lift Nail Trend All Summer Long
Effortlessly chic and so much fun.
By Jamie Schneider
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This SPF Is a Constant Sellout Risk in London and Paris—I Swear Its New U.S. Version Is Even Glowier
It transformed my skin in 20 days.
By Jamie Schneider
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Pink Guava, Pink Sugar, or Birthday Cake? The Most Viral Summer Fridays Balms, Ranked by Me
This one might be my all-time favorite.
By Jamie Schneider
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If I See You Wearing Any of These Summer Nail Trends, I'll Immediately Know You Have Taste
Hop on before they hit the mainstream.
By Jamie Schneider
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Alix Earle's Comment Section Is Swarming With "What Body Shimmer Is That?!"—Here's the Reveal
I sense a best seller.
By Jamie Schneider