Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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I'm a Beauty Editor—55 Gift Sets I've Saved to My Personal Wish List
From Sephora, Ulta, Nordstrom, and more.
By Jamie Schneider
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The Exact Nail Polish Selena Gomez Wore for Her Engagement (!) Manicure
It's a bridal staple.
By Jamie Schneider
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
From Chloé to Chanel to Diptyque and more.
By Erin Jahns
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 11 Tick Every Box
Makeup artists agree.
By Jamie Schneider
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From Mango Sticky Rice Perfume to a TikTok-Viral Face Sculptor—Patrick Ta's Gift Guide Is Full of Gems
Now, I want everything.
By Jamie Schneider
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Pixie Dust Lids! Gilded Tears! 20 Christmas Makeup Looks Begging to Be Worn to Your Next Holiday Party
Easy and elevated.
By Jamie Schneider
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My Other Makeup Products Basically Went Into Hibernation Once I Tried This Celeb-Loved Brand
No wonder it has hundreds of five-star reviews.
By Shawna Hudson
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This Summer-Coded Mani Looks 10 Times Chicer in the Winter—Here's Proof
I know you're stylish if I see you with these nails.
By Jamie Schneider
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This Trending Nail Color Looks Even More Elegant on Your Toes—Angelina Jolie's Pedi Is Proof
I'm taking screenshots for my next appointment.
By Jamie Schneider
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Glowy "Vacation Skin" Is My Goal—15 Products That Make Me Look Like I Spent 2 Weeks OOO
I've spent years testing winter skincare gems.
By Jamie Schneider
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I Almost Can't Believe It, But These 16 Fragrances Are *Actually* on Sale for Cyber Monday
I'll take one of each.
By Jamie Schneider
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Colorful French Tips Are Already the Coolest Nail Trend of 2025—Here Are 25 Ideas You'll Love
Look at these tips.
By Mica Ricketts
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Ashley Olsen's 2000s Glam Is Going Viral, so Here's Every Step From the OG Makeup Artist
Still iconic 20 years later.
By Jamie Schneider
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Skin Tints Can Be Hit or Miss—15 You'll Be Instantly Obsessed With
Personally tested by WWW beauty editors.
By Maya Thomas
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It's Official: This "Dated" Hairstyle Is Making a Comeback in 2025—Lisa's Debut Is Proof
Don't knock it until you've tried it.
By Jamie Schneider