You can tell a lot about a beauty trend from what people say they're buying, but the real data is comes from what actually check out with. After spending eons on TikTok seeing tutorials and GRWM videos, I decided to go straight to the source itself and ask what the platform's shopping tool is seeing when it comes to beauty buying.
These are the quiet best sellers on the social app—the formulas people repurchase without announcing it, the tools make it through the PR mailer cycle, and the under-the-radar staples that we're collectively obsessed with.
Some are newer skincare innovations, some are your classic lippies, and some are the kind of steady performers you only notice once you're paying attention. But together, they paint a pretty clear picture of where the beauty world actually is—and where it's going.
Ahead, the 12 beauty products the public is putting in their shopping cart on TikTok right now.
Laneige's Midnight Minis set keeps selling out because it hits every kind of lip emergency. The Glowy Balms give you that quick, glossy hydration during the day, and the Sleeping Mask is the overnight fix that leaves your lips smooth by morning.
Summer Fridays' Holiday Trio is basically dessert for your lips—but in a grown-up way. Hot Cocoa and Toasted Marshmallow both have that soft, cozy sweetness without veering sticky, and the Lip Butter Balm formula is still one of the few that actually fixes dryness instead of just glossing over it.
Sacheu's Peel Off Lip Liner has become a cart favorite because it solves a problem nobody realized they could fix: lip liner that actually stays put. You paint it on, peel it off, and you're left with this soft, natural-looking outline that doesn’t budge.
This Korean-born product went viral for a minute and somehow just keeps getting bigger. Medicube's Collagen Overnight Wrapping Mask can look gimmicky at first glance, but it actually delivers. You smooth on the gel, it sets into this flexible, peel-off layer, and by morning your skin looks tighter, glassier, and way more hydrated.
Patrick Ta’s Double-Take Blush Duos gives you that juicy, lived-in flush that we all dream of. The powder and cream duo locks it color in without killing the glow, so your blush actually lasts past lunchtime.
Makeup by Mario's Plumping Blush Veil is ridiculously smooth, melting into the skin without any streaky mess. Also, the "plumping" part isn't a gimmick. It gives your cheeks a soft, pillowy look that reads fresh rather than overly dewy.
Smelling good for less than $30? Say less. Dossier provides incredible perfumes at a low price, allowing its consumer to purchase their favorite fragrances and save. Ambery Cherry was the brand's top seller, a combination of two deep notes that read enticing, sweet, and intimate.
LYS's Glow Worthy duo has been creeping into carts because it nails that soft, believable warmth without veering orange or cold. The bronzer goes on sheer and seamless, while the highlighter adds a smooth, low-key sheen instead of a blinding stripe.
All you need from Rare Beauty's Mini Soft Pinch Blush is the tiniest dot for a real flush, giving you the most bang for your buck. It's the rare viral product that lives up to its reputation.
Fenty's Chocolit Treatz duo hits that perfect sweet spot between glossy and actually nourishing. The Lip Luminizer gives you that rich, chocolatey shine without feeling sticky, and the Lip Oil brings the moisture so your lips don't feel like Sahara desert an hour after application.
Cheirosa 62 is the epitome of happiness in fragrance form. The warm pistachio and vanilla scent is so addictive, you end up spraying it on your hair, your clothes, and even your bed sheets.
T3's Volumizing Hot Rollers Luxe give your hair that bouncy, polished volume without requiring actual blowout skills (which I do not have). You pop them in, let them set while you bop around the house or watch TV, and pull them out to hair that looks lifted and smooth instead of puffy or frizzy. They're old-school in the best way.