Spotted in London and New York—7 Beauty Trends That Stylish People Can't Get Enough Of
We've been busy analysing the biggest beauty trends on the streets of London and New York this fashion month.
Fashion month is in full swing, with plenty of stylish outfits to sink our teeth into. However, as a beauty editor, I'm much more interested in the biggest makeup trends, nail trends, and hair trends, both on and off the runway. While we've been busy documenting all the runway-approved SS26 beauty looks to bookmark next year, I've been spending my time analysing the street style trends that are dominating this season.
Don't get me wrong, I love seeing all of the backstage beauty bits, but there's something about street style that is just so good. I've analysed thousands of looks and rounded up some of the biggest beauty trends spotted across both London and New York. From statement hair colours to bold manicure shades, comeback hairstyles and more, keep on scrolling for the inside scoop.
The Biggest Beauty Street Style Trends of S/S 26
1. Slicked-Back Season
It seems that the slicked-back hairstyle is making a comeback this season. While we have recently seen this look replaced with relaxed, tousled updos, the fashion set has made a strong case for its return this September.
For even more style points, pair your slicked-back bun with some chic sunglasses and statement earrings.
Get the Look:
2. Fringe Fever
It's no secret that fringes have been in style as of late; however, it's this choppy look that could be spotted all over London Fashion Week.
This look is a little bit edgier than your usual fringe, but it looks incredible when paired with a statement pixie or shag hairstyle.
Get the Look:
This is such a great hot brush for styling your choppy fringe.
We all know that fringes can sometimes need washing more often than the rest of your hair, which is why a good dry shampoo will be your new best friend.
3. Butterscotch Brunette
While deep brunette hair continues to dominate this autumn, this slightly lighter, golden butterscotch shade could be spotted all over the streets of New York. In my opinion, these warm highlights look so expensive.
Pair your butterscotch burnette hair with gold jewellery and a jewel-toned handbag for an elegant finish.
Get the Look:
This gorgeous hair gloss will help to enhance and deepen your butterscotch brunette tones.
Finish things off with a little bit of hair oil for beautiful shine.
4. Copper Comeback
Another hair trend that's making a comeback? Cowboy copper. Ask your hairdresser for brunette undertones and deep copper accents to help achieve this look.
No matter what your hair type, this shade is bound to make a statement.
Get the Look:
Keep your hair looking vibrant with a colour-safe shampoo.
5. It's All About the Lob
While super short bobs reigned supreme in summer, this season it's all about the lob. This hairstyle is a lot more low-maintenance than a micro bob, but still manages to look super chic.
To take your lob to the next level, opt for a middle parting and a statement clip on either side.
Get the Look:
While a smaller straightener is ideal for styling a bob, these wide plates will make styling a lob a whole lot quicker.
6. Back to Black
I've seen plenty of milky manicures and subtle French tips this season, but one nail trend that I have really been enjoying is this deep black shade. Especially when contrasted with a neon yellow handbag.
For a tonal look, pair your statement manicure with an all-black outfit.
Get the Look:
7. Paint the Lips Red
When it comes to makeup trends, this season was all about the statement lip. Red and coral shades dominated the scene, accompanied by oversized earrings and stylish sunnies.
I need to hunt down this exact lipstick shade ASAP.
Get the Look:

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
-
These 11 Winter Beauty Finds Are So Good, I'm Carrying Them Around in My Bag RNThey're absolutely essential.
-
I Spent the Last Two Months Assembling a Cool-Girl Gift Guide—26 Nonbasic, Beauty-Centric GiftsThese are the items that made it past my picky personality.
-
From Freeform to Faux—14 Stunning Loc Hairstyles to Save for Endless InspoPlus, expert tips for maintenance.
-
I'm Already Making Space in My Beauty Cabinet for These Black Friday Ulta Beauty BuysIt's that time of year again.
-
Out of All of Nordstrom's Best Beauty Finds, I Want These 20 the MostI've been waiting all year.
-
I Used to Straighten My Curls Religiously—These Are the Only Straighteners I'd Recommend for Curly HairBecause a high-quality hair tool goes a long way.
-
I Have Fine Hair, But These 13 Volumizing Sprays Gave Me Blowout-Level BodyThe higher the hair…
-
I've Finally Tired of Pink Nails—This Is the Chic Polish Shade I'm Wearing for the Foreseeable FutureEarthy tones are in.

