From Kate and Meghan to Katie Holmes, Everyone Loves These French Trainers

When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side. Kate Middleton has also given her seal of approval, along with celebrities far and wide, from Reese Witherspoon and Emily Ratajkowski to Katie Holmes.


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Kate Middleton wearing Veja trainers.

Emma Watson first wore the trainers back in October 2016, but it wasn't until 2018 when Meghan Markle wore them that the simple lace-ups started gaining such widespread popularity. And with the Duchess of Cambridge having worn them repeatedly since last year, the popularity of these understated, sustainable trainers has only grown. Much like other classic trainers (think Converse and Vans), these have rapidly become a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.


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Kate proving they look great with cropped trousers. 

The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. The real impressive feat, though, is that they remain in Net-a-Porter's top 10 best-selling products today, so it's no surprise I constantly see them on editors and on Instagram constantly.

And if that's not enough to make you want a pair, then you might change your mind after scrolling through our edit of the best Veja trainers. Plus, there's even a guide to how fashion girls are wearing theirs for outfit inspiration.



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Meghan Markle wore her Vejas with black skinny jeans, so now, we want to wear our Vejas with black skinny jeans. 


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Katie Holmes pairs hers with straight jeans and a smart coat for a perfect spring or autumn outfit. 


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French girls approve. 


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Don't they look great with white jeans? 


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The ideal accompaniment to puffer coats for winter walks. 


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Ellie Delphine just made us fall for the tan version. 


Next up, these are the biggest spring/summer fashion trends to know.

This story was published at an earlier time and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.