I'm Obsessed With Zara's Secret Sister Brand—21 Pieces That Look Ultra Luxe
If you're anything like me, you've probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand's app on a twice-weekly basis, you've now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That's what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I've found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara's older and wiser big sister: Massimo Dutti.
The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara's parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It's no wonder Kate Middleton's a big fan.) What is worth noting is that, like Zara, there is still work to be done here to make the sizing range more inclusive—many styles only go up to a size 14. Chic clothes are for everyone—retailers, do you hear us?
Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I'm interested in…
Shop the Best New-In Massimo Dutti Items:
The easy heels that have the whole office talking. And are also available in black.
A stunning dress for winter. I'd wear it with barely-there heels and minimalist jewellery.
This will be one of the most hard-working pieces in your wardrobe.
Last year, Massimo Dutti's cropped jackets sold out so fast and appeared one very influencer from London to NYC. This one is set to be just as popular...
It's never too early, or late, to start investing in those classic items.
This coat will last you for many winters ahead.
This coat makes me feel excited for a cold January and February.
We're still in love with the waistcoat. For A/W 2023 they've gone longline.
Next up: Winter Is Coming - 7 Shoe Trends That Will Dominate the New Season
This story was originally published on Who What Wear US and has since been updated.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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