Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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9 Easy Dress-and-Trainer Outfits Fashion People Swear By in Summer
Our new favourite two-part outfit.
By Maxine Eggenberger
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I've Just Found M&S' Most Expensive-Looking Dresses—19 I'll be Considering This Summer
From occasions to casual weekends.
By Maxine Eggenberger
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6 Bags Our Editors Would Never Wear to the Airport, and 4 They Definitely Would
Trust us, we've tried them all.
By Maxine Eggenberger
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The 8 Best Shoes to Wear With Linen Trousers, Hands Down
Flawless pairings.
By Maxine Eggenberger
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No Doubt About It—These Are the 28 Best Buys at H&M Right Now
A top-tier edit.
By Maxine Eggenberger
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I’m Not Interested in “Trendy” Summer Shoes—11 Classic Styles I’m Eyeing Instead
That doesn't mean they're boring, either.
By Maxine Eggenberger
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7 Fresh and Chic Shoe Trends Fashion People Are Wearing Nonstop This Month
Perfect styles for the month ahead.
By Maxine Eggenberger
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If You're Obsessed With '90s Style, These Chic Summer Outfits Are for You
Not a butterfly clip in sight.
By Maxine Eggenberger
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These 6 Outfits Have Convinced Me—I Need Some Striped Trousers in My Life
I feel cooler already.
By Maxine Eggenberger
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Sorry, Sandals—These 6 Summer Outfits Look Even Better With Trainers
It's true!
By Maxine Eggenberger
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9 Easy Summer Outfits That Are Probably Hanging in Your Wardrobe Already
July dressing never looked so good.
By Maxine Eggenberger
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7 Shoes Our Editors Would Never Wear to the Airport, and 4 They Definitely Would
We're pretty opinionated on the matter.
By Maxine Eggenberger
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Trust Me, These 7 Sophisticated Outfit Ideas Will Age So Well
You'll want to photo document them.
By Maxine Eggenberger
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It's True: Every Effortlessly Cool Summer Outfit Contains This Simple Two-Part Staple
A timeless summer staple.
By Maxine Eggenberger
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How to Dress in Your 30s, as Told by Four Very Stylish Women
Their advice is golden.
By Maxine Eggenberger