Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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6 Summer Colour Trends That Always Look Classy and Elevated
The shades fashion editors love to wear.
By Maxine Eggenberger
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The Holiday Packing List Every Fashion Person Should Check Before Travelling
Your ultimate guide.
By Maxine Eggenberger
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56 Blunt-Bob Hairstyles That Are Making Me Completely Rethink Having Long Hair
Scissors at the ready…
By Maxine Eggenberger
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I Want to Look Classic This Summer, so I Assembled This Polished 8-Piece Capsule
The only items you need to look elegant.
By Maxine Eggenberger
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9 Anti-Jeans Trouser Trends Fashion People Will Wear All Summer Long
Watch this space.
By Maxine Eggenberger
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If You're Wearing Any of These 5 Shorts Trends, I Know You're a Fashion Person
Just add trainers or ballet flats.
By Maxine Eggenberger
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The 16 Affordable Handbag Brands Our Editors Always Recommend
Easier on your bank balance.
By Maxine Eggenberger
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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I've Done the Research—These Are the 8 Best Shoes to Wear With Midi Dresses in Summer
Classics and surprises alike.
By Maxine Eggenberger
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These 9 Colours Are the Centre of 2024's Biggest Fashion Trends
A fresh palette.
By Maxine Eggenberger
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9 Very Stylish Outfits Fashion People Are Wearing in Europe This Summer
Continental looks.
By Maxine Eggenberger
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I Predicted French Women Would Love These 2024 Trends—6 Months Later, I've Been Proven Right
Parisians know best.
By Maxine Eggenberger
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A Fashion Editor's Refresher Course on How to Walk in Heels
Plus some great pairs to do it in.
By Maxine Eggenberger
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I've Just Been to Paris—6 Summer Dress Trends I Saw French Women Already Wearing
Come on sun!
By Maxine Eggenberger
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The Stats Don't Lie—These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger