Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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5 Elevated Leggings Outfits That Are Making Me Forget About My Jeans This Spring
They really are that chic.
By Maxine Eggenberger
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These 35 Wedding Guest Dresses Are Next-Level Beautiful
Best dressed guest? It's in the bag.
By Maxine Eggenberger
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I've Worked It Out: This Is How French Women Always Style Jeans
Six outfit formulas to bookmark.
By Maxine Eggenberger
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10 Brands That Are Redefining What It Means to Be Cool This Spring
Labels you'll love.
By Maxine Eggenberger
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These 8 Pretty Nail Colours Will Be the Most Asked-For in Salons This Season
We're obsessed.
By Maxine Eggenberger
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7 Elevated Shoe Trends That Work With Every Type of Spring Outfit
The perfect footwear capsule.
By Maxine Eggenberger
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Whether You're 23 or 53, These Wardrobe Basics Are Non-Negotiable
Staples for all.
By Maxine Eggenberger
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The 11-Piece Capsule Wardrobe Parisians Rely On in Spring
Pieces you'll keep forever.
By Maxine Eggenberger
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The Trending Trainer Colour Celebs, French Women and Fashion Editors Are Suddenly Into
I've found the best pairs in stock.
By Maxine Eggenberger
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People in Paris Consistently Wear These 6 Flat Shoes With Jeans in Spring
The code, cracked.
By Maxine Eggenberger
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Costume Designer Alix Friedberg Takes Us Behind Palm Royale’s Perfect '60s Style
How much paisley is too much paisley? Let's find out.
By Maxine Eggenberger
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What to Wear in 15-Degree Weather: Your 9-Piece Capsule
Because spring hasn't quite sprung.
By Maxine Eggenberger
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I Just Spoke to Costume Designer Alix Friedberg About Creating Palm Royale's Perfect '60s Style
How much paisley is too much paisley? Let's find out.
By Maxine Eggenberger
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8 Spring Mini Trends That Are Going to Last—I Promise
Small updates with long-term impact.
By Maxine Eggenberger
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16 Classic Items You'll Find in a Minimalist's 2024 Capsule Wardrobe
Less is always more.
By Maxine Eggenberger
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6 Graceful Colour Trends That Will Guarantee a Very Stylish Spring
A fresh palette for 2024.
By Maxine Eggenberger
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8 Easy Spring Outfits That Work Every Single Time
Sometimes it pays to stick to the classics.
By Maxine Eggenberger
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5 Interiors Trends That Will Make Your Home Look Elegant, According to an Expert
From fresh colours to small homeware additions.
By Maxine Eggenberger
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No Doubt About It—These Are the 28 Best Buys at H&M Right Now
A top-tier edit.
By Maxine Eggenberger
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No Doubt—These Are the 8 Best Classic Shoe Styles to Wear With Dresses
Two of my favourite things.
By Maxine Eggenberger
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9 Easy Yet Smart Outfit Formulas I Always Come Back to in April
Fingers crossed for dry days.
By Maxine Eggenberger
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I Have Classic Style—7 Spring Items That Are Anti-Trend But Suddenly Feel New
How can something so "now" be so timeless?
By Maxine Eggenberger
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See? Even Celebrities Live in Leggings—13 Elevated Outfits I'm Copying ASAP
Fresh ways to wear the basic.
By Maxine Eggenberger
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Suddenly These 6 Pretty Nail Colours Are Trending, and Now They're All I Want to Wear
Spring is here.
By Maxine Eggenberger
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Bare-Leg Season Can Wait—I'm Rotating These Stylish Spring Jeans Looks Instead
A no-frostbite guarantee.
By Maxine Eggenberger