Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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12 Nail Trends That'll Be Everywhere This Summer
So much colour.
By Maxine Eggenberger
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It's My Job to Spot Shoe Trends—9 Pretty Styles That Are Ruling 2024
A step ahead.
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I'm Only Interested in Elegant-Looking Swimwear—7 Trends That Are Extra Classy
Sophisticated and pool-ready.
By Maxine Eggenberger
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6 Simple Outfits the Coolest Minimalists Will be Wearing on Repeat This Summer
Pared-back perfection.
By Maxine Eggenberger
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Skirts Have Peaked This Year—9 Styles I Keep Seeing Everywhere
From denim to florals.
By Maxine Eggenberger
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I've Just Come Back from Croatia—6 Elegant Trends I Spotted Everywhere I Went
Just as stylish as any look in France or Italy.
By Maxine Eggenberger
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I Sifted through Hundreds of Summer Dresses—These Are the Ones That Stood Out
Sunshine-ready.
By Maxine Eggenberger
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10 Simple, Elegant and Anti-Trend Outfits Fashion People Will Wear All Summer Long
These will never feel dated.
By Maxine Eggenberger
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Honestly, These Summer Trends Feel a Little Dated—7 Our Editors Rate Instead
Just our opinion.
By Maxine Eggenberger
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It's True: Every Outfit I Love Right Now Features This Chic Summer Staple
Ideal for warmer weather.
By Maxine Eggenberger
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This Nail Trend Is the Most Joyful Thing You'll See This Summer
Pride-ready.
By Maxine Eggenberger
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Here Come the Dresses! 7 Trends Everyone Will Obsess Over This Summer and Beyond
Spoiler: They're all fabulous.
By Maxine Eggenberger
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We Went Outfit-Spotting in Paris—14 Looks That Stopped Us in Our Tracks
Real looks from the stylish city.
By Maxine Eggenberger
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11 Timeless Items French Women Have in Their Capsule Wardrobes
And wear every day.
By Maxine Eggenberger