Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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We're Calling It: These 19 Trend-Proof Bags Are the Best You'll Find This Summer
Make way for wicker.
By Maxine Eggenberger
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Well Done, H&M—I Want Everything From Your New Summer Drop
Minimalists, this one's for you.
By Maxine Eggenberger
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If You Thought These New M&S Buys Were Designer, I Wouldn't Blame You
Time to get scrolling.
By Maxine Eggenberger
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5 Easy Legging and Sandal Outfits You'll Live in This Summer
Guaranteed.
By Maxine Eggenberger
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7 Chic Shoes London Women Are Wearing With Linen Trousers and Dresses This Summer
From flats to low-heels.
By Maxine Eggenberger
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I Looked Through Thousands of H&M Dresses to Find the 5 Best Styles for 2024
You're so welcome.
By Maxine Eggenberger
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We Went Street Style-Spotting in London—These 17 Outfits Wowed Us
Featuring the capital's key trends.
By Maxine Eggenberger
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5 Easy Outfit Ideas I'll Be Wearing on Rotation This Month and Beyond
Summer, I'm ready for you.
By Maxine Eggenberger
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I'm an Interiors-Obsessed Fashion Editor—9 New Homeware Finds I Need You to See
Indulge me.
By Maxine Eggenberger
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I Just Gasped—These 35 Wedding Guest Dresses Are Next-Level Beautiful
Best dressed guest? It's in the bag.
By Maxine Eggenberger
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8 Flat-Shoe Trends Zara’s Doing Better Than Anywhere Else Right Now
Best in class.
By Maxine Eggenberger
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9 Elegant and Easy-to-Copy Summer Outfits Celebrities Have Perfected for Us
Just copy and paste.
By Maxine Eggenberger
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9 Going-Out Looks That Don't Feel Try-Hard
Date night, I'm ready for you.
By Maxine Eggenberger
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I've Just Come Back From Paris—6 Summer Shoes French Women Are Wearing Nonstop
Stylish observations.
By Maxine Eggenberger
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6 Chic Outfits Celebrities Wore to Jet Into Nice Airport This Week
Kicking off Cannes in style.
By Maxine Eggenberger