Zara is known for having three major sales: one in the summer months, one that kickstarts around Black Friday and the other is on Boxing Day. Naturally, given the month we find ourselves in, we’re here to talk about the latter. Zara's Boxing Day sale is always one of the most anticipated, and there are a few rules you need to know and things we can predict.
Now that Black Friday is over, we're looking ahead to Zara's Boxing Day 2024 sale. Here's everything I know about it having covered Zara's Boxing Day sale for almost 15 years.
When is the Next Zara Sale?
Zara's next sale is Boxing Day, Thursday 26 December 2024. Following what happened last year, Zara's 2024 Boxing Day sale may begin on the brand's app on the evening of Christmas Day on Wednesday 25 December 2024, followed by on-site an hour later. The Zara Boxing Day sale then rolls out in-store the next day on Boxing Day itself. Traditionally, the brand does not extend its in-store opening hours for Boxing Day.
Does Zara Always Have a Boxing Day 2024 Sale?
Zara has had a Boxing Day sale every year for as long as I've been a fashion editor—that's over 14 years! So I am willing to wager that, yes, Zara will have a Boxing Day sale in 2024.
How to Shop Zara's Sale
Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you'll find a few tips and tricks for shopping the Zara sale below.
Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it's worth thinking about how much wear you'll get out of them. A good rule is to know if you'll wear it 30 times or more, which is a great way to ensure you're shopping as mindfully and sustainably as you can.
What Will Zara's Boxing Day Discount Be?
Last year, Zara offered up to 40% off selected products for Boxing Day, so I'll be interested to see what the brand chooses to do in 2024.
How Long Does Zara's Boxing Day Sale Last for?
Zara tends to change the length of its Boxing Day sale each year, which doesn't help when it comes to predicting what the brand will do in 2024. However, I will say this—the best Zara Boxing Day deals get snapped up fast, so even if the sale lasts until 31 December, chances are you'll have missed out on the pieces you want if you don't act quick.
Who What Wear UK's deputy editor Maxine Eggenberger wears a Zara coat and jumper.
If you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you'll be guaranteed to get there first and find the pieces you've been eyeing up all season.
How an Expert Recommends Shopping Zara's Sale
Our experience has told us that you should go for the things that'll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes, and coats). "Other pieces like shirts are likely to still be around for the second markdowns," also suggests our insider. Remember to research trends before buying for the upcoming season so you can see what will last.
Aïda Badji Sané wears a Zara jacket.
"Customers will always ask, 'Will you be getting more stuff like this?' Honestly, the staff will have no idea what the rest of the season will look like," our Zara source tells us. "Yes, there are key trends, but since Zara designs, creates, and produces items and has them distributed within just a few weeks, there is no way you can predict what's coming in. Managers will only know what's coming in when they do the order for next week's stock." The message here? Don't rely on something going into the sale.
My own personal tip? Create a wish list on the Zara app and head straight to that on the day to see if the pieces you love have been discounted. The app is free to download. If you would rather, you can also jot down the codes for each item and search them manually in the Zara search bar on the day.
Right, got all that? While Zara's Boxing Day 2024 sale is still a little ways off, take a look at the Special Prices section on the brand's website for its current deals. I've curated an edit of the chicest pieces in it for you below.
Shop Zara's Special Prices Buys
Barn jackets are a major trend right now, making this a wise investment.
This will give any outfit a classic finish.
A blend of peony, pear and a blackcurrant, this perfume smells as pretty as it sounds.
This khaki colour looks so expensive.
So chic!
An easy way to smarten up slouchy jeans.
Wear this with wide-leg trousers for evenings out, or peeking out from underneath a cardigan for day-to-day styling.
Short tweed jackets will make everything you wear with them look polished.
Touches of leopard print are trending right now.
Burgundy is the colour of the season, after all.
Balloon, horseshoe, barrel—whatever you call them, this jeans shape is still going to be huge in 2025.
A classic black dress is so versatile.
What to Buy in Zara's 2024 Sale When It Starts:
1. Classic Coats
This subtle shade of green is incredibly versatile, while the belt gives it an expensive-looking finish.
It's true, a camel coat will never go out of style.
This shape is roomy enough to layer over even your chunkiest knits.
Elegance is a cream coat.
2. Premium Boots
The buckle detail makes these boots feel even more high end.
The perfect pair of pull ons.
Pointed-toe boots continue to dominate this season.
It's rare to find flat boots as chic as this.
3. Special Dresses
This dress looks so high end thanks to its unusual print.
This dress has serious wow factor.
This went straight into my basket.
Lace dresses are having a moment this season.
4. Elegant Tailoring
I own this blazer and get so much wear out of it.
Try layering this over a puff-sleeve shirt when temperatures dip.
Now this is my sort of party dressing.
Brown trousers make for a sophisticated alternative to classic black.
5. Cashmere Staples
You had me at "cable knit".
Such a great colour.
Who said cashmere was reserved for jumpers?
The polo collar on this knit taps into 2024's preppy trend.