Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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Bridgerton's Hannah Dodd Is Quietly Confident and Knows What She Wants
Just like her character, Francesca.
By Maxine Eggenberger
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From the Archives: 5 Classic Summer Looks That Feel Just as Relevant in 2024
Choose your aesthetic.
By Maxine Eggenberger
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I Asked My Colleagues What I Should Buy With £150—Here's What They Suggested
I'm into their picks.
By Maxine Eggenberger
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I've Worked It Out—These Are the Chicest Tops to Wear With Linen Trousers
The perfect summer pairing.
By Maxine Eggenberger
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I'm Over High Heels—25 Chic (and Comfy) Low-Heel Sandals I'm Considering Instead For Summer
Low is the way to go.
By Maxine Eggenberger
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8 Anti-Trend Summer Outfits I'm Stealing From Scandi Women
For when you have "nothing to wear."
By Maxine Eggenberger
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The "Dated" Shoe Trend French Women Actually Wear All the Time
They consider it a classic.
By Maxine Eggenberger
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The Best High-Street Pieces We've Seen on Instagram This Week
Your ready-made wish list.
By Maxine Eggenberger
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It's Finally Summer in London—9 Smart and Chic Outfits I've Spotted Across the City
They're easy to re-create, too.
By Maxine Eggenberger
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I’m Going for Casual Elegance—11 Low-Key Yet Classy Outfits I'm Copying This Year
Effortless elegance.
By Maxine Eggenberger
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I'm Channelling French Woman on the Beach With These 10 Trend-Proof Items
From bikinis to bucket hats.
By Maxine Eggenberger
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These Classic Sandals Always Look Expensive, No Matter How Much You Spend
So versatile.
By Maxine Eggenberger
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I Have Classic Style—11 Anti-Trend Pieces I Come Back to Every Single Summer
Summer staples.
By Maxine Eggenberger
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6 Editor-Approved Airport Outfits That'll Double Your Chances of an Upgrade
A masterclass in looking chic (and being comfy).
By Maxine Eggenberger
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I've Just Assembled the Perfect French Capsule Wardrobe With 9 Simple Pieces
Wear on repeat.
By Maxine Eggenberger