Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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I'm an Editor Who's Hard to Impress—9 New Pieces That Get a Yes From Me
A perfectionist's edit.
By Maxine Eggenberger
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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Trust Me: These 6 Sandals Will See You Through the Entire Summer
Call off the search.
By Maxine Eggenberger
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I Check Zara Every Day—19 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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Nothing Says "Luxury" Like Designer Sandals—8 Styles That Defy the Trends
Worthy investment buys.
By Maxine Eggenberger
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Scandi Women Have Great Taste—5 Chic Shoe Trends They're Wearing This Summer
The perfect footwear capsule.
By Maxine Eggenberger
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9 Easy Summer Trouser Outfits That Always Look Chic No Matter the Weather
Move over, skirts!
By Maxine Eggenberger
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6 Elegant Yet Comfortable Outfits That Are Perfect for Wearing on Short Flights
Your airport outfit, sorted.
By Maxine Eggenberger
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I'm in My Elegant Era—10 Classy and Trend-Proof Summer Looks I'm Devoting Myself To
Are you ready for your chicest summer ever?
By Maxine Eggenberger
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9 Figure-Flattering Bodysuits That'll Make Your Summer Outfits 100% Cooler
It's a fact.
By Maxine Eggenberger
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9 French Women Just Showed Me How to Style Shorts
They've never looked chicer.
By Maxine Eggenberger
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Stylish Londoners Are Very Into These 5 Summer Trends Right Now
A capsule straight from the capital.
By Maxine Eggenberger
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White Dresses Are the Epitome of Elegance—13 Ways Chic Fashion People Are Wearing Theirs
By Maxine Eggenberger
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9 Sophisticated Trends That Will Have You Dripping in Elegance This Summer
Join the classy club.
By Maxine Eggenberger
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8 Elegant Trends H&M Is Backing in a Big Way for 2024
A chic, affordable capsule awaits...
By Maxine Eggenberger