
Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over fourteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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Fact: Wearing This Sandal Colour Ensures White Jeans Look Chic, Not Cheap
It's foolproof.
By Maxine Eggenberger
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People in London Will Live in These Classic, Anti-Trend Outfits This Season
Easy combinations to re-create.
By Maxine Eggenberger
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It's Giving Paris—27 French-Inspired Amazon Sale Buys You Need to See Before Prime Day Ends
A chic capsule.
By Maxine Eggenberger
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Listen Up, Fashion People—These Are the Only 4 (Very Pretty) Trends You Need to Know From Couture Week
Get this—they're genuinely wearable, too.
By Maxine Eggenberger
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11 Chic Outfits Women in Paris, London and NYC Wear to Look Stylish in the Summer
Reliable formulas.
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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In Paris, This Extremely Elegant Sandal Trend Just Kicked Ballet Flats to the Curb
They make everything look so polished.
By Maxine Eggenberger
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Storylines, Self-Worth and Sisterhood—Immy Waterhouse Lets Us in on Her Journey
Actor, writer, director, reluctant model, total girl's girl. You'll want to be in Immy's gang.
By Maxine Eggenberger
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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No Lie—My Chic, Expensive-Looking Earrings Are Actually From Amazon
Compliment-inducing accessories.
By Maxine Eggenberger
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12 Autumn/Winter 2025 Fashion Trends That Will Dominate Next Season
Your cheat code to looking stylish from August onwards.
By Maxine Eggenberger
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People Always Compliment My Outfit When I Wear This Entry-Level Designer Item
Spoiler: It's not a bag.
By Maxine Eggenberger
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6 Trending Summer It Bags That Say "That's Right, I Know What's Up"
The bags dominating the season.
By Maxine Eggenberger
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I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025
You're so welcome.
By Maxine Eggenberger
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All the Most Elegant Dressers at Wimbledon Are Wearing This Simple, Anti-Flat Shoe
Once you see it, you can't unsee it.
By Maxine Eggenberger