I'm a Shopping Director—Here Are the 21 Random (But Fantastic!) Things I'm Into This Amazon Prime Day
Fashion! Beauty tools! Must-have home essentials!

Amazon Prime Day 2026 is officially here! As a shopping director, I wait all year for this moment because it's a time to shop with the incredible deals for Prime members. Team Who What Wear has already shared cool Amazon outfit ideas, Parisian-inspired finds, and stellar basics, but I thought I'd use this time to simply round up everything I'm personally into for Prime Day 2026. Some of these items are also favorites of my colleagues (featured above).
To be honest, the list is kind of random (talking across categories here), but everything included is cool and fantastic in my eyes. You'll find everything from chic affordable fashion items (of course) to beauty tool staples to household items I literally can't live without. Keep scrolling for more. And remember, Amazon Prime Day 2026 ends on June 26, so don't miss out.
A Shopping Director's Edit of the Best Items on Amazon Prime Day

Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.