I'm a Parent Who Works in Fashion—This Designer Stroller Collab Is a Dream

Okay, Bugaboo and Kith.

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Kith and Bugaboo
(Image credit: Kith and Bugaboo)
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As a dad to a two-year-old and the shopping director at Who What Wear, I love it when everyday parenting essentials—like a high-quality stroller—intersect with fashion. Hello, Bugaboo and Kith.

Following the instant sell-out of the debut collaboration, these two brands are partnering together again on a fashionable update to Bugaboo's Butterfly 2 Travel Stroller and its changing bag. I personally use the Butterfly stroller for its compactness (perfect for traveling). So, add the custom Kith monogram fabric? Done.

"The result is a stroller that reflects the needs of modern families— highly functional, elevated details and designed to move effortlessly through everyday life and travel," Jeanelle Teves, Bugaboo CCO, explained further.

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Keep scrolling to see this exciting collaboration. It will be available to shop on Monday, June 22nd at 11 a.m. in select stores, online, and on the Kith App in New York, London, Paris, and Tokyo timezones. But you're going to have to act fast, this will definetely sell out.

Kith and Bugaboo!

Kith and Bugaboo

(Image credit: Kith and Bugaboo)

Kith and Bugaboo

(Image credit: Kith and Bugaboo)

Kith and Bugaboo

(Image credit: Kith and Bugaboo)
Bobby Schuessler
Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.