Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Margot Robbie Just Wore This Sturdy Shoe Trend All Over NYC and the Airport
Giddy up.
By Allyson Payer
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28 Zara Sweaters That Look Luxurious But Cost Less Than $75
A Zara-sweater love letter.
By Allyson Payer
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Mark My Words: Anne Hathaway's Shiny Shoes Are the Next Big Trend
Her flats speak volumes.
By Allyson Payer
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26 Shoes and Bags That Would Make Smart First Designer Purchases
Spend wisely.
By Allyson Payer
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16 Wildly Popular Finds From J.Crew's Extended Cyber Sale
Shop the deals before they're done.
By Allyson Payer
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Blake Lively's Classic Madewell Blazer Is on Sale for Cyber Monday
It's 50% off? Yes, please.
By Allyson Payer
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Reformation's Cyber Monday Sale Is Here—34 Items I'm Screaming Over
The one you've been waiting for.
By Allyson Payer
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Everlane Is Having Its Best Cyber Monday Sale Yet—17 Basics I Recommend Shopping
Literally everything is discounted.
By Allyson Payer
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I Just Spent Hours on Shopbop—Here Are the 35 Most Regret-Free Cyber Monday Buys
Fill those carts.
By Allyson Payer
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33 Flats, Sweaters, and Jeans I'm Shopping From the Nordstrom Cyber Sale
All the staples.
By Allyson Payer
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The 17 Most Beautiful Coats From Mango's Epic Cyber Monday Sale
Chic and cozy.
By Allyson Payer
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Jennifer Lawrence Wore the Coat Style That Makes Even Trainers Look Elegant
This outfit is so good.
By Allyson Payer
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The 2024 Home Décor Report: Every Design Trend and Aesthetic That Matters
Chic spaces ahead.
By Allyson Payer
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I'm Getting All of My Gifts at Nordstrom—Here Are the 33 Top Contenders
It's gift-guide time.
By Allyson Payer
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7 Ways to Wear an Oversize Coat Without Looking Sloppy
It can be easily done.
By Allyson Payer
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Saks' Black Friday Sale Has Already Begun—19 Epic Finds You'll Regret Missing
Don't say I didn't warn you.
By Allyson Payer
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Olivia Rodrigo Just Wore the Prettiest Dr. Martens Shoes in All the Land
And they're on sale.
By Allyson Payer
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Anne Hathaway Just Wore the Chic Shoe Trend That's All Over Zara and M&S
Her flats speak volumes.
By Allyson Payer
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J.Crew Is Having a "Dressed-Up" Sale—25 Pieces That'll Make Your Outfits Lavish
Shop before they're sold out.
By Allyson Payer
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Where I Shop for Real Jewelry That's Almost Cheaper Than Costume
Worth every penny.
By Allyson Payer
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The Byredo Scents That Are Worth the Money, Ranked by Me
Because decisions are hard.
By Allyson Payer
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Winter's "Ugliest" Shoe Trend Is Here, and TBH You'll Love or Hate It
Which camp are you in?
By Allyson Payer
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Hailey Bieber Just Made Leggings Look Wildly Elegant Thanks to This Shoe Trend
New outfit trend alert.
By Allyson Payer
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8 Trendless J.Crew Outfits That Look Like Something Kendall Jenner Would Wear
A very good thing.
By Allyson Payer
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Whenever Emily Ratajkowski Wears This Popular Winter Item, It Sells Out Again
Like clockwork.
By Allyson Payer