After nearly three years in business, contemporary fashion label Trademark will restructure the company to focus on its high-performing accessories category—which includes shoes, bags, and jewelry—and end the manufacturing of apparel. Sisters Louisa and Pookie Burch founded the young brand, known for its high-quality wardrobe staples, back in 2013; it will now be placing more attention on its growing e-commerce business.
Louisa tells to WWD that the fashion calendar can be a lot for a small business to handle and cites this as one of the reasons for putting an end to the clothing category. "When my sister Pookie and I started Trademark, it was with the idea of creating timeless designs with the highest level of craftsmanship, tailored to today’s market. By channeling our energy into accessories, we will be able to expand on our best-performing category. This move will also allow us to be more agile as a company, not relying on the constraints of showing on the fashion calendar, which is strenuous on small businesses," she explains. WWD reports that come 2017, Trademark will officially discontinue its signature sportswear collection, shut down its 95 Grand Street flagship in NYC, and solely become a line of shoes, bags, and jewelry.
Keep scrolling to shop our favorite Trademark picks from the spring line to buy before they're gone.
Are you sad to see Trademark's clothing line gone? Tell us in the comments!