5 Pro Tips for Shopping Our Favorite Affordable Fashion

Almost a month ago, I posed a question to my co-workers: Where do you find the best under-$100 purchases? Essentially I wanted all their secret spots and to know where they find hidden gems, but among the varied responses, I found it pretty coincidental when multiple editors were quick to call out the same destination: Pixie Market.

Sure, the site is far from new (it launched in 2006), and chances are if you’ve shopped from a Who What Wear story before, you’re familiar with its on-trend styles and wallet-friendly prices. But inspired by my in-office fans, I needed to know a little bit more about what’s in the secret sauce (so to speak) that makes this particular site attractive. Thankfully, Magda Pietrobelli, Pixie Market’s founder and owner came to the rescue.