We Tried 8 Laundry Detergents, and Holy Sh*t, These Smell Like Expensive Perfume
Psst, they don't have designer prices.
I didn't care about what was in my laundry detergent or what it smelled like for years. Like most people, I'd buy whatever brand was at my local Target and call it a day. But now, I'm changing all of that in a big way.
I've recently discovered several nontoxic detergents that clean my clothes effectively and smell so good that I actually thought they were expensive designer perfumes. Now, I actively look forward to laundry day. (It really is the little things in life.) I'm also not one to gatekeep, so I just had to share these incredible detergents that I've been using and loving lately. And that's not all—I convinced several other beauty editors to try a few more luxury-scented detergents for research purposes (obviously).
Trust us, if you use one of these detergents on your clothes, someone might even mistake it for Le Labo. Keep scrolling and read all of our thoughts on our favorites!
The Best-Smelling Laundry Detergents, Listed
- Best Splurge: Maison Francis Kurkdjian Aqua Universalis Bright Colors Laundry Wash
- Best Fresh Scent: DedCool Dedtergent 01 Taunt
- Best Odor Eliminator: Dirty Labs Signature Scent Bio Laundry Detergent
- Best Floral Scent: Attirecare Prima Delicate Wash
- Best Budget: Downy Ultra Soft and Calm Lavender & Vanilla Bean Fabric Softener
- Best Earthy Scent: Dirty Labs Murasaki Bio Laundry Detergent
- Best Vanilla Scent: Brooklinen Dream Clean Essential Laundry Detergent
- Best Citrus Scent: DedCool Dedtergent Red Dakota
The Best-Smelling Laundry Detergents of 2025
Best Splurge: Maison Francis Kurkdjian Aqua Universalis Bright Colors Laundry Wash
Editor review: "I can't get over how much I love this detergent. If you had asked me before trying it whether I would ever pay $55 to do my laundry, I would have thought that's an insane question, but now… I'm not sure I can ever go back to Tide. Aqua Universalis is one of my all-time favorite summery fragrances, and it always reminds me of line-dried laundry. This detergent makes my clothes smell amazing and keeps them soft. Like fancy candles and nice sheets, this might be categorized under my 'important for self-care purposes' budget." — Katie Berohn, former beauty editor
Pro: Softens clothes, has a fresh but earthy scent
Con: Expensive
Smells like:
Best Fresh Scent: DedCool Dedtergent 01 Taunt
Director review: "I'm an absolute fan of DedCool, and my L.A. apartment is essentially one big showcase for the brand. You'll find approximately four of the brand's fragrances on top of my vanity, the room spray on my nightstand, the air freshener tucked into my closet, and this nontoxic detergent next to my laundry bin. Clearly, I really enjoy them. Taunt (featuring notes of bergamot, fresh dew, amber, vanilla, cassis, and flowers) was the fragrance that captivated me when I was first introduced to and started wearing the brand, so it's no surprise that my enthusiasm has now extended to my laundry routine and linens as well." — Erin Jahns, beauty director
Pro: Subtle, sensitive-skin friendly
Con: Cap doesn't detach from lid entirely, scent doesn't linger for long
Smells like:
Best Odor Eliminator: Dirty Labs Signature Scent Bio Laundry Detergent
Director review: "If you logged into my Amazon account, you'd instantly see that this nontoxic, biodegradable laundry detergent from Dirty Labs is the item I purchase most frequently. I've had bad luck with many natural and environmentally friendly detergents I've tried, as they don't seem to remove stains or eliminate odors as efficiently as the traditional formulas I grew up with. But not this one! It not only makes your clothes and linens look and smell fresh, but it also has a luxurious scent that Team WWW has found to be almost identical to Le Labo." — Jahns
Pro: Safe for sensitive skin, eliminates odor and stains, baby-safe, sustainable
Con: Measuring cup may seem small to some, can get messy
Smells like:
Best Floral Scent: Attirecare Prima Delicate Wash
Editor review: This detergent smells elegant and fresh. It has a strong floral scent (with notes of lavender) but also incorporates hints of pine, rosemary, sandalwood, and cedarwood, giving it the fragrance of a high-end perfume. It's light, floral, and airy—reminiscent of many of Jo Malone's offerings. Try this one and you'll feel as if you've enveloped yourself in a new perfume from the brand wherever you go.
Pro: Gentle on skin, strong lasting power
Con: May be too strong for some, only comes in one size
Smells like:
Best Budget: Downy Ultra Soft and Calm Lavender & Vanilla Bean Fabric Softener
Editor review: This was my go-to detergent before I switched to cleaner alternatives. The scent is uplifting, soft, and comforting with notes of lavender and vanilla bean. The fragrance is a bit strong for my taste, so if you have sensitive skin or are sensitive to fragrance in general, you may want to skip this one. But if you enjoy a lingering scent that instantly calms you down, you'll definitely want to give it a try. In many ways, it reminds me of one of my favorite Liis fragrances, Bo. Bo has a woodier scent, but the sweet and warm notes of vanilla bean stand out in both.
Pro: Trusted brand, lasting scent, earthy scent
Con: Measuring cup may seem small, not ideal for sensitive skin
Smells like:
Best Earthy Scent: Dirty Labs Murasaki Bio Laundry Detergent
Editor review: This detergent was my favorite among the options. It definitely performed the best in terms of removing stains and odors from my workout clothes, but it was the scent that truly kept me coming back. As we have already established, Dirty Labs detergents resemble Le Labo fragrances, and this one, in particular, reminded me of Le Labo's Thé Matcha 26—one of my favorite offerings from the brand. The scent is subtle on your clothes after using this detergent, but it's definitely present. The notes of jasmine, matcha, and vetiver in the detergent create a warm, floral, earthy aroma that is delightful to envelop yourself in after laundry day. Thé Matcha is slightly woodier, but both capture the scent of matcha in a beautiful way. Who would have thought? Matcha is not only for drinking, after all.
Pro: Effectively eliminates odor, earthy scent, sustainable packaging
Con: Measuring cup may seem small to some, can get messy
Smells like:
Best Vanilla Scent: Brooklinen Dream Clean Essential Laundry Detergent
Editor review: "There's only one word that can describe the scent of this laundry detergent: warm. With notes of citrus, vanilla, and amber, it creates a cozy and uplifting experience." — Kaitlyn McLintock, beauty editor
Pro: Subtle scent, removes deep stains, long-lasting scent, sensitive-skin friendly
Con: Refill pouches can get messy, needs shaking before pouring
Smells like:
Best Citrus Scent: DedCool Dedtergent Red Dakota
Editor review: "This detergent intrigued me from the start thanks to its notes of clementine, gardenia, amber, and wild berries. The combination is both floral and fruity yet grounded, which I appreciate (a detergent with a sugary-sweet scent just isn't my preference)." — McLintock
Pro: Fresh scent, lasts up to 60 washes, sustainable packaging
Con: On the pricier side, cap doesn't detach from lid entirely
Smells like:
Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.
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