Who What Wear is turning 10 this year! To celebrate our #WWW10 milestone, we’re looking back at the past decade of style.
Rewind to the beginning of Instagram—here’s what you’ll see: square-only photos, a smaller selection of filters, and… zero ads. For the ultimate fashion flashback, we scrolled deep to find our favorite style setters’ first Instagram’s. From Chiara Ferragni to Kendall Jenner, we perused several celebrity and blogger accounts (including our own!) to reminisce on the past and see how far the social media platform has changed.
Scroll down for the best throwback filters, captionless photos, and more early Instagram posts from some of our favorite accounts to follow now.
Which Instagram post surprised you the most? We want to know in the comments below!
Opening Image: Christian Vierig/Getty Images