The Dress Emily Ratajkowski Designed Is Selling Out Insanely Fast

What do you get when you mix a stylish model-slash-actress with a California cool designer? The Emily Dress, of course. Available in four different colors, the cute frock is the result of the collaboration between Emily Ratajkowski and her friend Christy Dawn

"I thought about the ideal dress I would want to wear," Ratajkowski told Who What Wear at the dress's launch party in Los Angeles last night. "I wanted [to be able to] dress it up or down through the different seasons. I took components of other dresses I love and things I hadn't seen before. I didn't have a dress with a square collar, so I really wanted that."

Besides being perfectly chic, the dress also has a charitable element. Ratajkowski and Dawn decided to donate 25% of all proceeds to Planned Parenthood. "I've always thought Planned Parenthood is one of the few organizations where I really see what they're doing hands on," Ratajkowski told us. "With the shooting last month, it's just a really important time to be outspoken about supporting Planned Parenthood."

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