Bella Hadid's Beauty Routine Is the Best Mix of High and Low

published 15 May 2025

There's no doubt that Bella Hadid is one of the internet's biggest beauty muses. From her five-minute makeup routine to her new French Riviera blonde, she constantly inspires her 61 million (!) followers to try new beauty looks and products. And I, a beauty editor, am among those 61 million followers.

So, when I found out she was featured in Vogue's latest Beauty Secrets video, I clicked play faster than you could say supermodel. Throughout the nearly 17-minute-long video, Hadid walks through her complete beauty routine, from skin prep to daytime makeup, and finally, a nighttime look. She shares the $18 drugstore moisturizer she buys "like eight times a month," and her all-time favorite Fenty Beauty product. The latter is so good, she reveals it *almost* inspired a text to Rihanna. Keep scrolling to see the standout items from Hadid's routine.

Fenty Beauty by Rihanna

Match Stix Matte Contour Skinstick in Suedish

"Rihanna, I love this," Hadid says, as she swipes it on her skin to sculpt and contour her face. "I almost sent her a picture a couple of months ago, but I was like, 'She's busy. I know that she's busy, and the last thing she wants is a text from me telling her how good her beauty stick is, but it's really good. So, Rih, if you're watching this, honey, you did that job."

Weleda

Skin Food Original Ultra-Rich Moisturizer Cream

Here's the drugstore moisturizer Hadid says she can't get enough of. Weleda's Skin Food Cream is an iconic product that's loved by beauty editors and makeup artists alike. "I go through like eight of these a month," Hadid says. "I buy them from CVS, and I'm obsessed with them. I have the little versions and the big versions."

CLINIQUE

Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer

When it comes to all-over base makeup, Hadid opts for this natural-looking tinted moisturizer for daytime (I like that it offers SPF 25 for extra sun protection). "This makes me feel like I've just gone to the beach." I think for a natural look, just to have something that's a tinted moisturizer is really nice."

Milani

Conceal + Perfect 2-In-1 Foundation + Concealer

For more coverage, namely for her nighttime look, Hadid uses this drugstore foundation-concealer hybrid.

Saie

Dew Bronze Soft-Focus Liquid Bronzer

"I put this right on top of the Clinique," Hadid says, as she blends Saie's Dew Bronze Soft-Focus Liquid Bronzer all over her face for a sunlit glow.

Physician's Formula

Butter Bronzer in Deep

Another makeup product Hadid buys from CVS is this iconic item is her bronzer. She applies it all over her skin "to make it really look like we went to the beach, even though we didn't."

MAKE UP FOR EVER

HD Skin Face Essentials Longwear Full Face Cream Palette

For a little extra coverage in the areas she wants it, Hadid uses this multipurpose face palette from Make Up For Ever. It contains highlighter, blush, and contour shades that are designed to be mixed and matched for a customized finish.

FENTY BEAUTY by Rihanna

Killawatt Freestyle Highlighter in Afternoon Snack/mo' Hunny

Yet another Fenty Beauty product Hadid swears by. She applies this golden highlighter duo to the high points of her face, including her cheekbones, nose, and eyes. "I mix them both," she says.

rhode

Pocket Blush in Toasted Teddy

Hadid's favorite blushes are from Rhode, her friend Hailey Bieber's brand. She loves Sleepy Girl, a soft mauve shade, and Toasted Teddy, a terra-cotta hue she uses to create a sunburnt effect on her cheeks.

MAKE UP FOR EVER

Artist Color Pencil Longwear Lip Liner in Anywhere Caffeine

Hadid says this is her favorite lip liner.

Shopbop

Isamaya Lash Lasso Lash Wrap Mascara

Hadid's mascara of choice? This chic, volumizing mascara from the Italian brand Isamaya. Talk about luxe packaging…

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Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.