
Maya Thomas
Maya Thomas is an Associate Beauty Editor at Who What Wear. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University. After graduating, Maya began freelancing for Parade as a contributing commerce writer. When she's not writing, Maya spends her free time rewatching Gossip Girl, perusing art galleries, and enjoying a night out at the ballet every now and then. Follow her adventures at @itsmayalala on Instagram.
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Retinol Users, Lean In: This Version Is Somehow More Potent Yet Less IrritatingIt's not too good to be true.
By Jamie Schneider
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It's Official: This Spring's Most Lovable Blush Trends Are Blurred, Romantic, and Borderline PainterlyPrepare to fall in love.
By Maya Thomas
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There's a Specific Equation Behind Natural-Looking Makeup—8 Ways Pro Artists Master the FormulaCase closed.
By Maya Thomas
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From Velvety Petals to Dewy Blades of Grass—April's Trending Nail Colors Evoke All the Spring FoliageNature-inspired hues are in.
By Maya Thomas
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I'm Lifting the Veil on Bridal Beauty: Every Elegant Hair, Nail, and Makeup Trend to Know for 2027Straight out of a fairytale.
By Maya Thomas
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Simone Ashley's Most Memorable Beauty Looks Are Always Bronzed, Ethereal, and Chic—9 I'm Itching to CopyFrom Cannes to the Met Gala.
By Maya Thomas
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There's a Specific Equation Behind Natural-Looking Makeup—6 Ways Pro Artists Master the FormulaCase closed.
By Maya Thomas
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For Me, Spring 2026 Is All About an Intentional Beauty Routine—13 Mindful Must-Haves I'm Using on RepeatTake notes.
By Maya Thomas
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I'm a Night Owl, and My Tired Eyes Reveal It—17 Holy Grail Eye Creams That I Swear Work MiraclesIt's basically magic.
By Maya Thomas
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Modern-Day Disco Divas Are Chic, But a Laurel Canyon Aesthetic Is My '70s Beauty Obsession—How I'm Re-Creating ItJust call me Rhiannon.
By Maya Thomas
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If You Want Bouncy Hair and a Thriving Scalp, Consider Adding This Shampoo to Your Next WashdayYour strands will thank you.
By Maya Thomas
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If You Wear a Perfume With This Juicy, Underrated Note, I'll Automatically Know You're ChicLuscious and luxe.
By Maya Thomas
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I've Been a Fan of "Princess Nails" for Years—the 15 Classiest Designs I'd Wear In a HeartbeatShow these to your nail artist ASAP.
By Maya Thomas
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Everyone I Know With Hair Commercial-Level Tresses Uses This Underrated Product Between WashdaysPrepare to be amazed.
By Maya Thomas
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Sorry, Florals and Pastels—Celeb Nail Artists Are Swapping Dated Designs for These 6 Spring ManisIt's all about the details.
By Maya Thomas