Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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The Outdoor Edit: I Asked Avid Hikers for Their Beauty Checklist, Here's The Reveal
These nature-proof products are worth it.
By Sabrina Talbert
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I'm a Bridal Makeup Artist—5 Fail-Safe Drugstore Essentials I Use on Practically Every Client
Performance > price
By Kaitlyn McLintock
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These Stylist-Approved Scalp Concealers Can Disguise Hair Loss, and They're All Under $35
A quick fix for a fuller look.
By Sabrina Talbert
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People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones
Any guesses?
By Maya Thomas
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I've Self-Tanned Since Middle School, and I Swear By These 7 Drugstore Formulas
I consider myself a connoisseur, TBH.
By Erin Jahns
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Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel Elevated
I come bearing deals.
By Jamie Schneider
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I Refuse to Spend Over $20 on Mascara, so I Asked MUAs for Their Diamond-in-the-Rough Drugstore Picks
Here's your definitive guide.
By Kaitlyn McLintock
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15 Top-Rated Foundations You Can Buy on Amazon That Cost Less Than $15
They go on flawlessly.
By Sarah Yang
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Kylie Jenner and Billie Eilish Use the Same Strong-Hold Brow Gel, and It's Only $7 at Target
*Adds to cart*
By Kaitlyn McLintock
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We Rigorously Tested 13 of the Best BB Creams—These 8 Passed
We test, you trust.
By Katie Berohn
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Ilona Maher's Pregame Must-Have Is Something We All Need
It's the drugstore product of the summer.
By Sabrina Talbert
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F1 Academy Driver Lia Block Spills All Her Beauty Secrets
As it turns out, fast cars and skincare go hand in hand.
By Sabrina Talbert
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Bella Hadid Said She Almost Texted Rihanna to Tell Her How Good *This* Fenty Beauty Product Is
And the $18 moisturizer she buys "like eight times a month."
By Kaitlyn McLintock
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The Most Expensive Makeup Product Gigi Hadid Wore at the Met Gala Was $15—Here Are the Exact Items
She made fashion's biggest night of the year budget-friendly.
By Kaitlyn McLintock
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The Best Curly Hair Products Don't Have to Be Expensive—10 Budget-Friendly Picks Stylists Love
Healthy hair doesn't have to break the bank.
By Sabrina Talbert
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$22 or Less: Beauty Editors Share Their Desert-Island Drugstore Beauty Products
They're so under-hyped.
By Kaitlyn McLintock
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These Are the 15 Best Body Lotions to Ever Exist, Period
Trust me and my tightly curated list.
By Kaitlyn McLintock
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My Amazon Cart Is Basically a French Pharmacy Haul—10 Products to Buy on Sale Before Everyone Else
They're not to be missed.
By Jamie Schneider
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The Secret Drugstore Blushes That Rival 10 High-End Favorites
Affordable and stunning.
By Erin Jahns
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My Clients Are Known for Glossy, Expensive-Looking Hair—8 Drugstore Items I Think You Should Own
"It's not about the price tag—it's about performance."
By Kaitlyn McLintock
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TBH, the Best Tinted Moisturizers Hail From the Drugstore—13 We've Vetted for Cloudlike Skin
You could buy a latte for more.
By Alyssa Brascia
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I'm a NYC Derm With Access to Spendy Treatments, But I Constantly Recommend These $40-or-Less Products
Your expert-vetted shopping list. (No appointment necessary.)
By Kaitlyn McLintock
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The Best Toners Are Actually Found at the Drugstore—These Are Our Picks
Save yourself some cash.
By Bianca Lambert
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Elle Fanning Wore 10 Makeup Products to the 2025 Golden Globes—Each One Was $17 or Less
An expensive look for an affordable price.
By Kaitlyn McLintock
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According to the Internet, Everyone's Using Drugstore Shampoo in 2025—9 Editor-Approved Formulas
Expensive-looking hair for an affordable price tag.
By Kaitlyn McLintock
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Redditors Swear This $10 Lipstick Is "Comparable to Chanel," and It's Finally Back In Stock
I gave each shade a wear test.
By Jamie Schneider
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This Celeb Makeup Artist Almost Exclusively Uses High-End Products—These 5 Drugstore Products Are the Exception
From a lash-lengthening mascara to an iconic French pharmacy product.
By Kaitlyn McLintock
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty Product
Seriously.
By Erin Jahns
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I Never Wear Lipstick Without a Good Liner—16 I'm Currently Obsessed With
One is always in my handbag.
By Maya Thomas
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Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders
There's no need to break the bank.
By Maya Thomas