Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Olympic Gold Medalist Alysa Liu Shares the Drugstore Beauty Items She Swears By
Her top beauty picks can be found at your local Target.
By Shawna Hudson
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These MUA-Approved Setting Powders Give Oily Skin a Flawless, Airbrushed Finish
Consider these your shine-control heroes.
By Sabrina Talbert
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I Asked Derms Which Hydrating Serums Would Quench My Perpetually Dry Skin—Here Are Their Top Picks
These buys won't disappoint.
By Sabrina Talbert
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This 3-in-1 French Pharmacy Color Stick Is so Good It Replaced My Entire Makeup Routine
Finally, you can snag it in the U.S.
By Jamie Schneider
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A Luxe Bodywash Doesn't Have to Break the Bank: 9 Options for Under $30
Derms love them too!
By Sabrina Talbert
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We Rigorously Tested 13 of the Best BB Creams—These 8 Passed
We test, you trust.
By Katie Berohn
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I'm a Derm Who Shares Skincare Advice With My 1.6 Million IG Followers—Here Are My 6 Desert-Island Drugstore Recs
From a collagen-boosting cream to a sulfate-free shampoo.
By Kaitlyn McLintock
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Dove's Under-$10 Bridgerton Collab Is the Next Best Thing to Regency Era Time Travel
Step inside Aubrey Hall.
By Shawna Hudson
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Want Smooth, Buttery Skin? These Body Lotions Earned Our Highest Recommendations
Trust me and my tightly curated list.
By Kaitlyn McLintock
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A Cleanser With Salicylic Acid Is One of the Most Strategic Ways to Combat Acne—Derms Like These 14
Hello, clear skin.
By Sarah Yang
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Makeup Artists Swear By These Miracle CC Creams for Clients With All Skin Types
They're the secret to flawless makeup.
By Maya Thomas
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I Tried Kendall Jenner's Favorite Mascara—It's $16, and It Gave My Lashes Fluttery, Extension-Level Length
I just found a new favorite.
By Kaitlyn McLintock
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Alix Earle on Side Parts, Blowouts, and the Under-$20 Products She Used to Prevent DWTS-Induced Shedding
Plus, the makeup products she's been loving lately.
By Kaitlyn McLintock
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I'm a Derm Who Loves a High-Low Beauty Routine—12 "Elegant" Drugstore Products I Always Recommend
Skin, hair, and makeup picks included.
By Kaitlyn McLintock
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Dua Lipa, Bella Hadid, and Sofia Richie Grainge Use This $16 Drugstore Bronzer for Lit-From-Within Skin
Affordable and A-list approved.
By Kaitlyn McLintock
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FYI, So Many Celeb MUAs and Editors Get Their Fave Lipsticks at the Drugstore—10 to Have on Your Radar
Nothing above $14.
By Jamie Schneider
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I'm a Celebrity Hairstylist—Here Are My 5 Foolproof Rules for Successfully Shopping at the Drugstore
"Price doesn't determine performance."
By Kaitlyn McLintock
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According to Editors and Derms, These $20-and-Under Face Masks Might Rival a $200 Facial
Glowing skin ahead.
By Alyssa Brascia
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I Firmly Believe Makeup Primers Shouldn't Cost Over $17—the 11 Smoothest Drugstore Gems I've Tried
Plus, celeb MUA–approved picks.
By Alyssa Brascia
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No Lie, You Can Find 5 of the Best Lip Liners at the Drugstore—Here's Your $10-and-Under Shopping List
Expensive-looking lips for less.
By Marie Lodi
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10 Products for $20 or Less: Kristen Bell's "Nobody Wants This" Premiere Look Was Classy and Effortless
The exact items, inside.
By Kaitlyn McLintock
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Charli XCX's Nail Artist Says These 7 Drugstore Items Are the Key to Achieving a Salon-Worthy Manicure
A celebrity manicurist's shopping guide.
By Kaitlyn McLintock
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I Never Pay More Than $20 for Highlighter—8 Affordable Formulas That Give Me Halo Skin
How I give myself a literal glow-up.
By Kaitlyn McLintock
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I'm in My 30s But Have Self-Tanned Since My Teens—7 Drugstore Formulas I Swear By
I consider myself a connoisseur, TBH.
By Erin Jahns
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Under-Eye Circles, Pimples, and Redness: These Concealers Hide Them All
They're must-haves.
By Sarah Yang
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I'm a Beauty Editor, and I Don't Believe in Overspending on Mascara—9 Under-$12 Tubes You'll Love
Here's your definitive guide.
By Kaitlyn McLintock
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TikTok Told Me Brazil Does Curly Hair Products Better, so I Put Them to the Test
Soft, defined curls at a fraction of the cost.
By Sabrina Talbert
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I'm Just a Girl Who Needs a Dry Shampoo That *Actually* Works: These 8 Are It
No time to shower? No problem.
By Kaitlyn McLintock
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Alexa Demie's Makeup Artist Says These $16-or-Less Drugstore Products Are Staples in Her Pro Kit
From a velvety foundation to a $4 eyelash curler.
By Kaitlyn McLintock
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10 Face Washes from $2 We Tell Our Friends to Buy at Walmart, Amazon, and CVS
They rival luxury formulas.
By Alyssa Brascia