My Mom (53) and I (25) Pored Over Dermstore's Black Friday Sale—16 Items We Both Instantly Added to Cart
Deals on at-home lasers, French beauty, and more saved us $1049.
If there’s one thing my mom and I don’t play about, it’s good skincare. I try more serums, potions, and lotions in a month I can keep track of, and my mom reaps the benefits of my spillover products—on top of the research and shopping she does on her own. She’s a Drmtlgy stan through and through, but she’s never one to turn down a good deal on luxe skincare, especially when Black Friday rolls around.
One of our favorite places to shop for luxury skincare is at Dermstore, but we reserve our sprees for special occasions, specifically right now, during Dermstore’s knockout Holiday Beauty event, which perfectly eclipses Black Friday. This sale shaves up to 30% off our skincare and fragrance favorites from brands like Augustinus Bader, EltaMD, Dr. Diamond, Lyma, Maison Louis Marie, and more. But don’t wait, because these deals will only last until December 1. Keep scrolling to see our final wish lists, with combined savings that total $1049.
The Best Dermstore Black Friday Deals, at a Glance
- Rarely Discounted: Augustinus Bader The Cream, $143 (was $190)
- Celeb-Loved At-Home Laser: Lyma Laser Starter Kit, $2021 (was $2696)
- Mom’s Top Pick: EltaMD AM & PM Therapy Duo, $68 (was $85)
- Just $10: Marvis Whitening Mint Toothpaste, $10 (was $14)
- Bridal-Prep Approved: Dr. Diamond's Metacine InstaFacial Plasma, $160 (was $200)
- LED Face Mask Deal: Therabody TheraFace Mask Glo, $327 (was $380)
Mom's Top Picks
The first thing going into my mom’s cart this year? This morning and night cream duo from EltaMD. “I use these every day,” she tells me over my shoulder as we scroll through the abundant sale section together. Both products, which normally retail for $94 separately, are infused with niacinamide to even your skin tone and texture while reviving your natural radiance. The daytime moisturizer is a bit lighter to allow for easy layering (sunscreen, makeup, the works), and the night cream feels slightly thicker, promoting stronger skin overnight.
One thing about my mom? She’s a brand loyalist when she finds something she loves. My mom raised us to understand the importance of sunscreen, and this tinted SPF is a nonnegotiable in her daily routine. This oil-free, tinted formula offers SPF 46 and blurs your skin tone and texture, camouflaging discoloration and redness. Plus, it’s infused with antioxidants and niacinamide for even more skincare benefits.
Because she’s taught us to shield our faces from the sun, my mom, sister, and I are, well, quite pale throughout the year. To bring some warmth back to her complexion, my mom likes to wipe Dr. Dennis Gross’s Alpha Beta Self-Tanner Glow Pads across her skin every now and then. Each wipe is soaked in a formula of tanning DHA (sans the gross smell), AHAs and BHAs for gentle exfoliation, and a cocktail of phospholipids and vitamin E for nourished, smooth skin.
I won’t lie; my mom says this serum is far too pricey for her to justify buying at full price. But at its discounted rate, we both (and my team of beauty editors) can assure you that it’s worth every penny. This WWW Award–winning growth factor serum earns its high price point with a potent PRP formula that’s designed to encourage skin cell repair. It boasts clinically proven results of firmer skin, minimized appearance of wrinkles, and boosted radiance, with celebrity fans like Kourtney Kardashian Barker. WWW's senior beauty editor Jamie Schneider also relied on this water-light serum for her bridal skincare journey, which left her glowing and sculpted just in time for the big day.
My mom picked up this toothpaste while shopping in Paris (“She stopped in every French pharmacy she saw,” my sister recounted with a grumble) and ever since has been searching for a discount on this rather pricey tube. The potent mint flavor leaves my mom feeling “refreshed” after using it, and the metallic tube is undeniably chic. She was disappointed to find how expensive and rarely stocked Marvis toothpastes were in the United States, but she’s stocking up now that Dermstore has them on sale.
My mom already has the Who What Wear Beauty Award–winning Currentbody LED Light Therapy Mask, but she's interested in trying this editor-loved pick from Therabody. This LED face mask includes more than 500 medical-grade LED lights and a relaxing massage mode for your own personal spa experience, anytime, anywhere. It utilizes red, infrared, and blue LED lights that minimize the appearance of wrinkles, even skin tone, and can even target acne.
My Top Picks
I’ve long mourned the day I scraped the bottom of my Augustinus Bader cream, but now that it’s $47 less, I’m wasting no time before heading to checkout. The Cream is a lighter-weight version of the famed Rich Cream (which is also on sale for Black Friday, BTW), and it works hard to plump the skin, improve collagen production, increase regeneration, and soothe inflamed skin—to name a few. When I used this moisturizer consistently, my serums and face oils collected dust. If you’re a skincare minimalist, this one purchase can consolidate your post-wash routine into a single step.
Laser treatments can be pricey, involved, and, let’s be honest, a little painful. I won’t lie to you and say that even a discounted rate of $2000 is “affordable,” but if you’re cringing at the idea of several, much more expensive dermatologist visits with painful (even damaging) laser treatments, then you’ll want to consider trying this editor- and celebrity-loved handheld at home. Everyone from Sabrina Carpenter to our beauty editors can’t get enough of this near-infrared light device—which stimulates collagen production from below the skin’s surface for real, effective change—and its pricier, yet stronger Lyma Laser Pro. I’ve yet to see a better deal on this game-changing device.
I’m a longtime fan of Brittany Tomlinson, aka Brittany Broski, so I naturally tried Maison Louis Marie’s luxurious line of fragrances when she highlighted the brand as one of her favorites. Bois de Balincourt is an enchanting scent that combines cedarwood, sandalwood, vetiver, and a dash of cinnamon-nutmeg spice, creating the perfect winter perfume. I’m already dreaming of wearing this one on Christmas Eve.
True story: I recently texted my group chat of beauty editor friends to ask which no-frills face wash I should pick up for my dry, sensitive skin. The resounding answer? La Roche-Posay’s Toleriane Hydrating Gentle Cleanser. Though I’ve only been using this ceramide-boosted cleanser for about two weeks, I’ve noticed an impressive difference in the look and feel of my skin. The seasonal eczema patches that flared up as the weather turned cold smoothed out into its regular state, and the formula’s mixture of prebiotic thermal spring water and niacinamide calmed my irritation while effectively cleansing. Needless to say, I’m ordering a backup.
Because I’m a dry-skin girl, I love to try new moisturizers—especially when they’re from a brand I love and trust, like Dr. Diamond. The brand’s new Hydro Bioactive Hydrolipid Barrier Moisturizer has filled the Augustinus Bader Cream-shaped hole in my heart, and my skin looks noticeably different when I try something else for a night. Its lightweight moisturizer makes my skin feel like butter thanks to its cutting-edge formula, which features hydrophilic and lipophilic substances that majorly boost hydration, retention, and barrier strength. I’ve officially kissed my dry, dull skin goodbye.
WWW beauty editors can’t sing enough praises for this ultra-luxe body lotion from U Beauty. It’s undoubtedly expensive, but it earns its stripes with an action-packed formula that boasts hylauronic acid, glycolic acid, niacinamide, shea butter, argan oil, and so much more for a slather akin to a spa treatment. It absorbs quickly and leaves the skin feeling as soft as Lululemon Align leggings, and now, you can snag it for 20% off.
I raved about this viral, ultra-glowy PCA Skin toner after it took TikTok by storm this summer, and I can honestly say that I use it in my routine regularly. Though a bottle lasts several months, I know I’ll be needing a new one in the near future, which means that I’m stocking up on this antioxidant-rich toner while it’s $10 less. Each cotton ball–soaked swipe drenches the skin in omega-6 fatty acids, which hydrates and soften the surface, plus a healthy dose of antioxidants for protection, firmness, and glow.
As aforementioned, I run quite dry no matter how much water I drink. To treat the dryer spots on my face, arms, and legs, I’m adding La Roche-Posay Cicaplast Balm B5+ to my cart. This multipurpose cream is quite thick, so it’s best used as a spot treatment versus an allover slather. It’s rich formula is non-greasy yet packed with ingredients that hydrate and lock in moisture, like shea butter, tribioma (a prebiotic complex), and madecassoside, which balances the skin’s microbiome. Plus, it’s approved by the National Eczema Association.
I’m always after longer, more fluttery lashes, which is why I’m jumping at the chance to try this WWW editor–approved lash-growth serum from Revitalash. Voted as our team’s number one pick for the best lash stimulants on the market, this conditioning treatment encourages rapid growth while nourishing the hair from the root. It’s undeniably expensive, but this 20% discount sweetens the deal.
Since I have not only dry but sensitive skin, retinols in all shapes and forms tend to scare me. However, this all changed when I gave the French pharmacy brand Embryolisse a shot via its Lait-Crème Retinol-Like Moisturizer, which stimulates collagen production and balances skin texture with a plant-based alternative to retinol, French big clover. This ingredient offers the same benefits as retinol without the irritation it can cause in sensitive skin, making it a game changer for people with touchy complexions like mine.

Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
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