
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Sorry, I Never Wear These Jeans With Flats—These 5 Denim-and-Shoe Pairings Are More On-TrendI swear by these style tips.
By Bobby Schuessler
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Fashionable Friends, Listen—Shopbop's Surprise Sale Has the Items You Want for Your 2026 Capsule WardrobeEpic! Get an extra 30% off pieces already on sale.
By Bobby Schuessler
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Let's Talk About Good Basics and Shoes—These Nordstrom Staples Read Cool Fashion PersonYes, It sneakers are included.
By Bobby Schuessler
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One of My Favorite Children's Clothing Brands Just Launched an Adorable Décor CollectionPink Chicken x West Elm Kids is here.
By Bobby Schuessler
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I Saw One of the Chicest Women in London Wearing This $80 Men's Zara Sweater—Yes, It Will Sell Out by February 28An It piece to modernize your looks.
By Bobby Schuessler
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This Scandi Label Makes Some of My Favorite Sweaters, and Yes, the New 2026 Collection Is GorgeousStunning items from Soft Goat.
By Bobby Schuessler
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Hi, Stylish Clothes—These New Zara Items Are Easy to Wear and Incredibly ChicIncluding amazing elevated basics.
By Bobby Schuessler
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I'm a Shopping Director—These Luxury Accessories Would Make the Dreamiest GiftsAnd a few incredible beauty items, too.
By Bobby Schuessler
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I'm a 59-Year-Old Stylist—My Closet Wouldn't Be the Same Without These 10 StaplesFrom a key accessory to a casual go-to.
By Bobby Schuessler
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People Will Think You Hired a Personal Stylist With These 6 Fashionable Nordstrom Outfits Under $450On-trend looks.
By Bobby Schuessler
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I'm a Shopping Director—These Items Will Make Any 2026 Wardrobe Feel Cool and CurrentEverything from the sweater of the moment to an It bag style.
By Bobby Schuessler
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Get Ready, Fashion People—Balenciaga's First 2026 Bags Just Dropped (Re: Gorgeous)Ahem, Jonathan Bailey carried one.
By Bobby Schuessler
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The First Chanel It Bag of 2026 Is Now HereIt's cute, chic, and already so popular.
By Bobby Schuessler
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If Fashionable Clothing Is the Goal, These New Items From Banana Republic Are the AnswerFrom stunning sweaters to cool jackets.
By Bobby Schuessler
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My Fashion Friends Will Like These New 2026 Items From H&M, PeriodExpensive-looking knits, tailoring, and outerwear.
By Bobby Schuessler