
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Chic Fashion People Would Say Yes to These 30 New Shopbop Items
Gorgeous jackets, bags, tops, and more.
By Bobby Schuessler
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Fashion People Wear These Flats With Skirts to Look Chic
Elegant looks ahead.
By Bobby Schuessler
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Anine Bing Designs Jeans Fashion People Love—and Yes, These Spring Styles Get an A+
Chic silhouettes.
By Bobby Schuessler
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I'm Looking for Great Spring Basics—Yes to These Styles From Zara, Vince, J.Crew, Nordstrom, and Revolve
Versatile and chic.
By Bobby Schuessler
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These 30 New Nordstrom Items Are What I Call Fashion
Top-notch spring items ahead.
By Bobby Schuessler
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30 Chic Zara Items You'd See in a Parisian's Closet
Effortless staples.
By Bobby Schuessler
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5 Simple Outfit Ideas I'm Recommending to Everyone in 2025
Easy and chic.
By Bobby Schuessler
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I Just Shopped for 3 Hours—These 34 Zara, Nordstrom, and J.Crew Items Are the Standouts
These pieces are so chic.
By Bobby Schuessler
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Louis Vuitton's New Fine Jewelry Collection Is Equal Parts Iconic and Breathtaking
Beyond!
By Bobby Schuessler
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My Mom Wants New Elevated Basics for 2025—These 4 Items Feel Very "Fashion Person"
Versatile and chic pieces.
By Bobby Schuessler
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There's One Word to Describe These New 2025 Nordstrom Items: Chic
Adding to cart.
By Bobby Schuessler
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I'm Giving the Shoppers What They Want—31 Chic Items From Zara, J.Crew, Nordstrom, and COS
Pre-spring staples ahead.
By Bobby Schuessler
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I'm a Jewelry Designer in NYC—These Are the Wardrobe Staples I've Worn for a Decade
Elevated silhouettes.
By Bobby Schuessler
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If a Fashion Person Is Wearing Skinny Jeans in 2025, It's With These 5 Elegant Basics
Yes, they're back!
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 7 Trends I'll Wear More in 2025
Modern looks ahead.
By Bobby Schuessler