Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Wow, Shopbop's Prime Day Deals Are Amazing—I Can't Get Enough of These 41 Chic Items
Hello, discounts.
By Bobby Schuessler
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I'm a New Parent—These 18 Baby Items From the Nordstrom Anniversary Sale Are Fantastic
Massive discounts.
By Bobby Schuessler
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I'm a Nordstrom Stylist—Here's Exactly What to Buy From the Anniversary Sale
Deals not to miss.
By Bobby Schuessler
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We're in Our 50s, Have Tried a Ton of Basics, and Now Rely On These 7 Easy Items
Our favourite staples.
By Bobby Schuessler
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I'm a Shopping Editor—These Are the 47 Items That Have My Attention Right Now
Elevated basics, gorgeous shoes, and more.
By Bobby Schuessler
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I Was a Nordstrom Buyer Who Worked the Anniversary Sale—These Items Are Best
The strongest sale picks.
By Bobby Schuessler
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These 35 Nordstrom Anniversary Sale Items Look Like Luxury But Cost Under $100
Elevated yet affordable.
By Bobby Schuessler
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We Went on a Vacation to France—Here Are the Key Items We Wore to Look Chic
Packing inspo ahead.
By Bobby Schuessler
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My Style Is Minimalistic—These 3 Linen Items Are My True Summer Staples
Fashionable and functional.
By Bobby Schuessler
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Fashion People Know What's Up, and They Think These Everyday Bags Are Quite Chic
Grab 'n' go.
By Bobby Schuessler
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The Non-Skinny-Jean Trend the Chicest People Will Wear in the 2020s
Sorry, skinnies.
By Bobby Schuessler
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Wow, the Chicest Linen Items Are on Major Sale at J.Crew, Banana Republic, and Gap
Incredible discounts.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These 6 Denim Trends Make My Wardrobe Feel Even Chicer
New staples ahead.
By Bobby Schuessler
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I've Been a Stylist for 24 Years—These 10 Items Are Perpetually Stylish
Modern classics.
By Bobby Schuessler
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The Easiest (and Chicest) Basics to Throw On When You Have Zero Creativity
In case you could use a little help.
By Bobby Schuessler