
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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My Mom and I Shopped Nordstrom Together—These 31 Elegant Items Are Wardrobe Enhancers
Chic sweaters, jackets, flats, and more.
By Bobby Schuessler
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I'm a Fashion Editor and Always Find Cool Shoes and Accessories at Luisaviaroma—These Styles Are Chic
Gorgeous bags, sandals, sunglasses, and more.
By Bobby Schuessler
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I Own a Clothing Brand and Live in L.A.—8 Essentials That Are in My Spring Capsule Wardrobe
Bleusalt's Lyndie Benson's must-haves.
By Bobby Schuessler
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My Friend in NYC Wants to Ditch Her Simple Flats—I Told Her to Try These 2 Trendier Styles Instead
Comfy and chic.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—I'm Wearing These 5 Items to Make My Outfits Feel More Trend-Forward
Elevate those looks.
By Bobby Schuessler
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If Looking Chic Is Your Outfit Goal (Ahem, Like All of Us), These 29 J.Crew Items Will Interest You
Elevated spring and summer pieces.
By Bobby Schuessler
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If "Rich Looking" Is the Vibe, But the Budget Is Under $100—These Nordstrom Items Are It
Elevated picks.
By Bobby Schuessler
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I Live in Basics, But I Keep Talking About These 5 Trends That Are Very Fashion-Person Coded
Cool vibes.
By Bobby Schuessler
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I Keep Getting Compliments on These Trendy $240 Banana Republic Loafers—They Won't Be in Stock by EOW
Expensive-looking and so comfy.
By Bobby Schuessler
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I Style My Favorite Looks With Items From Nordstrom, J.Crew, BR, Shopbop, Madewell, and Vince—Love These New Finds
Wardrobe staples ahead.
By Bobby Schuessler
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6 On-Trend Outfit Ideas That Will Make Anyone Think You Hired a Personal Stylist
Fashionable looks ahead.
By Bobby Schuessler
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Spotted at Nordstrom: Chic Basics and Shoes I Know Stylish People Will Want in Their Closets
Cool tops, skirts, sandals, sneakers, and more.
By Bobby Schuessler
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Shopbop Stocks the Labels Fashion People Wear—These Spring and Summer Pieces Are Very Chic
And the retailer just launched Scout!
By Bobby Schuessler
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Women in Paris Wear These 8 Elegant Basics More Than Anything Else
Trust me, I know.
By Bobby Schuessler
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Okay, Fashion People: These 30 Trend-Forward Zara Items Won't Be in Stock by the End of the Month
From expensive-looking dresses to cool basics.
By Bobby Schuessler