Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I Took My Tax Refund Straight to COS, Massimo Dutti, and The Row—Here's the Damage
No regrets.
By Eliza Huber
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If Your Summer Itinerary Includes Lake Como, Biarritz, or Sardinia, I Know These Items Will Be in Your Suitcase
Inside the packing list.
By Kristen Nichols
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The Offbeat Styling Trick That Makes T-Shirts and Tanks Look So Elegant
Prepare to see this everywhere.
By Anna LaPlaca
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I Can't Stop Thinking About That Viral White Lotus Beach Outfit, so I'm Re-Creating It
This is the perfect beach look for summer, and it's been living in my head rent-free.
By Tara Gonzalez
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Where to Shop to Build Your Collection of Fine Layering Necklaces
It's a skill.
By Kit Kilroy
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Meghan Markle Just Revealed Her Go-To Skinny Jeans, So They're *Gonna* Sell Out
They're still in stock (for now).
By Erin Fitzpatrick
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This Is the Only Denim Jacket Trend Fashion Experts Are Buying in 2025
As seen on Emma Chamberlain (and many others).
By Allyson Payer
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This One Accessory Makes Your Swimwear Look 10 Times More Interesting
The best part? There are infinite ways to style it.
By Sierra Mayhew
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Emma Chamberlain Loves a Good Treat—These Are the Fashion and Beauty Items She's Indulging In
See what she's loving RN.
By Chichi Offor
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Confirmed: This Is the Next It Girl Sneaker—9 Pairs I Won't Shut Up About
Sponsor Content Created With Coach
Calling all sneakerheads.
By Emma Walsh
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As Seen on Greenwich Street: A Surprisingly Chic Way to Wear Culottes (Yes, I Said Culottes) This Summer
I feel a trend catching on.
By Eliza Huber
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I Won't Gatekeep—20 Mother's Day Gifts That Are Too Good Not to Share
Sponsor Content Created With Coach
Get them before they're gone.
By Kaitlin Clapinski
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Jenni Kayne's New Collection Launched Just in Time for Mother's Day—Here's What I'd Gift
Sponsor Content Created With Jenni Kayne
My mom approves this message.
By Natalie Gray Herder
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Shopbop Stocks the Labels Fashion People Wear—These Spring and Summer Pieces Are Very Chic
And the retailer just launched Scout!
By Bobby Schuessler
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We've Collectively Tried Hundreds of Jeans—These Are the 5 Pairs to Wear on Repeat
Meet your new favorites.
By Sierra Mayhew
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This Jacket Style Is So "Now," and I'm Here for It
Spotted in all our favorite stores.
By Judith Jones
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Can't Choose Between Sneakers and Ballet Flats? Now, You Don't Have To
Thanks to brands like Puma and Nike.
By Nikki Chwatt
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The Marvelous Florence Pugh
Florence Pugh is a big-tent superhero, a beloved actress with major indie cred, and still everyone's favorite customer at the bar. How does she pull that off?
By Alessandra Codinha
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True Story: Everyone's Swapping Their Sambas With This Controversial Alt
IYKYK.
By Jasmine Fox-Suliaman
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Jackie O Shades and Matrix Lenses: The Only Sunglasses That Matter in 2025 Look Like This
The five trending styles to know.
By Anna LaPlaca
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Spotted in Paris and Copenhagen: The Next Viral Sneaker Trend to Take Over
Coming to a street (or social feed) near you.
By Jasmine Fox-Suliaman
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Okay, Fashion People: These 30 Trend-Forward Zara Items Won't Be in Stock by the End of the Month
From expensive-looking dresses to cool basics.
By Bobby Schuessler
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My Neighbor Asked What's in Style RN—I Said These 5 Trends (and They're All at Nordstrom)
Incoming: fashionable looks.
By Bobby Schuessler
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J.Lo! Hailey! Sienna! Sorry, Skinny Jeans, But Celebrities Are Keen to Thwart Your Return
No spandex, no problem.
By Eliza Huber
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How to Wear Fashion's Favorite Print (No, It's Not Leopard)
Plaid 101.
By Eliza Huber
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Psst: This Is What a Stylish New Yorker Actually Wears to the Gym
Sponsor Content Created With FP Movement
A moment for this funnel neck windbreaker.
By Natalie Gray Herder
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The New Chanel Girl Is a Glamorous Woman Who Vacations in Lake Como
Here's what she's packing.
By Kristen Nichols
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I Shop All Day for a Living—These Are the Coolest Things I've Seen This Month
I can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour
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Only a Celebrity Would Wear This Controversial Skirt Trend to the Airport
Fashion over function.
By Allyson Payer
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Daisy Edgar-Jones Talks Summer Packing, Normal People Memories, and Her New Campaign With Gucci
The actress is the new face of the Italian fashion house.
By Kristen Nichols