Basics
We're rounding up the latest shopping guides for basics, from simple tees to classic denim. Read on for our favorite timeless buys.
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I Want to Look Richer Than I Am—8 Ways to Dress the PartIt's all in the details.
By Poppy Nash
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Women in Paris Wear These 8 Elegant Basics More Than Anything ElseTrust me, I know.
By Bobby Schuessler
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I've Never Regretted Buying This Shirt Style—Here Are 20 of the BestAll budgets considered.
By Bébhinn Campbell
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I Thought I Had No Clothes, But I Own Everything I Need for These Easy Summer LooksYou probably do, too.
By Maxine Eggenberger
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How I Look Timeless on a Shoestring BudgetClever buying, not endless buying.
By Hannah Almassi
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The Denim Trend Making a Surprising Comeback Right NowTrue blue and forever faithful.
By Sophie Robyn Watson
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I Asked Over 5000 Women Where to Buy the Best White Shirts—These 14 Came Out On TopYour definitive guide.
By Emily Dawes
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I'm Short, so I Can Confirm These Are the Best Zara Pieces for Petite WomenThe hemline struggle is real.
By Hannah Almassi
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I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M BudgetThank me later.
By Emily Dawes
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I Went to France and Saw Everyone Wearing These 6 Basics on the Streets of ParisThe backbones of a French woman's wardrobe.
By Bobby Schuessler
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Not Brown, Not Cream: This Is the New-Season Neutral That Fashion People Can't ResistSo elevated.
By Natalie Munro
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I Wore H&M's Best-Selling Slim-Leg Trousers and Felt Chicer Than I Ever HaveI've done a 180 on this trouser style.
By Emily Dawes
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5 Anti-Trend Outfit Ideas I'm Stealing From Celebrities This YearCare to join me?
By Allyson Payer
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The Best High-Street Pieces We've Seen on Instagram This WeekYour ready-made wish list.
By Maxine Eggenberger
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I Asked 5 Chic European Women to Share Their Style Secrets With Me—This Is What They Had to SayPlus, their new-season wish lists.
By Avalon Afriyie
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European Women Have Exceptionally Good Taste—7 Classic Pieces They Rely On No Matter the SeasonI guarantee you own some of these too.
By Jess Kelham-Hohler
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7 Designer-Passing H&M Pieces London Fashion People Can't Stop WearingHere's what I've spotted.
By Harriet Davey
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The 11 Arket Buys Fashion People Can't Get Enough of Right NowThe numbers don't lie.
By Emily Dawes
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The Anti-Trend Flat Shoes Stylish Women Wear With Skirts, Jeans and Dresses All Year RoundAnd everything in between.
By Natalie Munro
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm IntoThey never disappoint.
By Avalon Afriyie
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I'm 50 and Have Finally Worked Out My Perfect Capsule WardrobeFeel free to copy it.
By Bébhinn Campbell
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I Already Have a Favourite Black Blazer, But This New Designer-Looking One May Just Trump ItBut are we surprised.
By Humaa Hussain
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The Classic High-Street Items That Deserve a Place in Your Forever WardrobeThey all look so luxe.
By Maxine Eggenberger
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Our Editors Don’t Lie: These Are the Best Button-Down Shirts in Our WardrobesStarting from £20.
By Humaa Hussain
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7 Elevated Basics That Will Make Your Leggings Look Very Chic This SeasonEasy but elegant styling.
By Maxine Eggenberger
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It's True: French Women Over 50 All Own These 6 Simple ItemsSo much chicness.
By Kristen Nichols
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I'm a Stylist and Fashion Expert—Here's How I'm Curating a Timeless, Elevated Wardrobe for 2025Let's get into it.
By Ebony Francis
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look ChicShop our favourites.
By Avalon Afriyie
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13 Anti-Trend Basics That Have Become the Foundation of My 2025 WardrobeThey work hard.
By Harriet Davey
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The Zara Boxing Day Sale Is Still Going—These 31 Expensive-Looking Buys Won't Hang AroundOnly the best bits.
By Maxine Eggenberger