Basics
We're rounding up the latest shopping guides for basics, from simple tees to classic denim. Read on for our favorite timeless buys.
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I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
By Emily Dawes
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9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy but effective.
By Emily Dawes
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I Went to France and Saw Everyone Wearing These 6 Basics on the Streets of Paris
The backbones of a French woman's wardrobe.
By Bobby Schuessler
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Not Brown, Not Cream: This Is the New-Season Neutral That Fashion People Can't Resist
So elevated.
By Natalie Munro
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I Wore H&M's Best-Selling Slim-Leg Trousers and Felt Chicer Than I Ever Have
I've done a 180 on this trouser style.
By Emily Dawes
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5 Anti-Trend Outfit Ideas I'm Stealing From Celebrities This Year
Care to join me?
By Allyson Payer
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The Best High-Street Pieces We've Seen on Instagram This Week
Your ready-made wish list.
By Maxine Eggenberger
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I Asked 5 Chic European Women to Share Their Style Secrets With Me—This Is What They Had to Say
Plus, their new-season wish lists.
By Avalon Afriyie
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European Women Have Exceptionally Good Taste—7 Classic Pieces They Rely On No Matter the Season
I guarantee you own some of these too.
By Jess Kelham-Hohler
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7 Designer-Passing H&M Pieces London Fashion People Can't Stop Wearing
Here's what I've spotted.
By Harriet Davey
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The 11 Arket Buys Fashion People Can't Get Enough of Right Now
The numbers don't lie.
By Emily Dawes
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The Anti-Trend Flat Shoes Stylish Women Wear With Skirts, Jeans and Dresses All Year Round
And everything in between.
By Natalie Munro
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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I'm 50 and Have Finally Worked Out My Perfect Capsule Wardrobe
Feel free to copy it.
By Bébhinn Campbell
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I Already Have a Favourite Black Blazer, But This New Designer-Looking One May Just Trump It
But are we surprised.
By Humaa Hussain
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The Classic High-Street Items That Deserve a Place in Your Forever Wardrobe
They all look so luxe.
By Maxine Eggenberger
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Our Editors Don’t Lie: These Are the Best Button-Down Shirts in Our Wardrobes
Starting from £20.
By Humaa Hussain
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7 Elevated Basics That Will Make Your Leggings Look Very Chic This Season
Easy but elegant styling.
By Maxine Eggenberger
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It's True: French Women Over 50 All Own These 6 Simple Items
So much chicness.
By Kristen Nichols
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I'm a Stylist and Fashion Expert—Here's How I'm Curating a Timeless, Elevated Wardrobe for 2025
Let's get into it.
By Ebony Francis
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look Chic
Shop our favourites.
By Avalon Afriyie
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13 Anti-Trend Basics That Have Become the Foundation of My 2025 Wardrobe
They work hard.
By Harriet Davey
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The Zara Boxing Day Sale Is Still Going—These 31 Expensive-Looking Buys Won't Hang Around
Only the best bits.
By Maxine Eggenberger
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I'm Petite, and I Just Bought Two Perfect-Fit Pairs of High-Street Trousers
Finally.
By Hannah Almassi
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The January Sales Are Actually Amazing—48 Smart Buys I Would Recommend
No risk of regrets here.
By Emily Dawes
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I've Looked Everywhere—These 17 Elevated But Cosy Jumpers Are Just Perfect
Cold snap, we're ready.
By Emily Dawes
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New Year's Eve Makeup Is My Forte—13 Looks on My Mood Board This Year
Ring in 2025 in style.
By Katie Berohn
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I Just Assembled the Perfect London Capsule Wardrobe With 14 Easy Pieces
Including accessories.
By Bébhinn Campbell
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6 Common Styling Missteps and How to Easily Fix Them
A stylist's guide.
By Remy Farrell
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I'm an Editor Who Loves to Be Cosy—12 Chic Pyjama Brands I Always Recommend
My favourite thing to talk about.
By Emma Spedding