This Is How We Actually Find Expensive-Looking Fashion on Amazon
If I told you I knew fashion editors that shopped for clothes on Amazon, I wouldn’t blame you for not believing me. But, honestly, I do (myself included)— you just have to know where to look for the best pieces. The secret for where to start? Type The Drop into the search bar.
Fashion editor, Harriet Davey, wears a chic knitted co-ord from Amazon'sThe Drop.
The Drop is Amazon's own label, full of of chic trend-led pieces, with regular limited collections designed in collaboration with the most stylish influencers— from the likes of Zeena Shah and We Are Twinset. Between these exclusive launches (which usually sell out in days), there's also The Drop Staples—a selection of evergreen items that make up a collection of wardrobe classics. The perfect trench coat or ribbed knit—all at an extremely affordable price point (and with Prime delivery, of course).
The best part is some of the line's best styles will be dropping into Amazon's Big Deal Days sale this week for Prime members (officially Tuesday 10th & Wednesday 11th October, although some deals are already live now!) We'd suggest
Keep scrolling to see my edit of the most expensive-looking items from Amazon’s The Drop collection now...
Shop the Best Pieces from Amazon The Drop:
I love that The Drop shows all its styles on different size women.
Denim skirts are still going to be everywhere for winter. Pair this with the knee-high boots above for a dream combo.
Basics are the key to a great autumn layering wardrobe.
There's no way this dress looks like it's under £100.
Build up your autumnal colour palette with this basic.
Up Next: This Viral £35 Dress Has Thousands of Views on TikTok—And it's Now Back in Stock
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
-
30 Under-$150 Finds That People Will Whisper "Chic" at Every Time You Wear Them
Guaranteed compliment magnets.
By Eliza Huber
-
Don't Freak Out, But Cigarette Pants Are Back—5 Ways to Style Them
From an editor and the runways.
By Eliza Huber
-
Celebrate Every Mother Figure in Your Life With One of These Heartfelt Gifts
Tears will be flowing—trust me.
By Eliza Huber
-
I Like My Wardrobe to Work for Me—13 Items I Wear Again and Again
These are definitely keepers.
By Lauren Adhav
-
34 Anti-Trend Items From Aritzia That Our Fashion Editors Reach for Time and Again
From us to you.
By Ana Escalante
-
If You Only Shop One Brand From Nordstrom for Spring, Let It Be This One
It's cool yet classic.
By Nicole Akhtarzad Eshaghpour
-
Zendaya's Cute Tory Burch Tennis Skirt Is Shockingly Still in Stock—Ready, Go
I smell a sellout.
By Eliza Huber
-
Zara Didn't Tell Anyone About This Sneaky Sale, But I Still Found the Best Items
From mesh flats to elevated basics.
By Eliza Huber