Basics
We're rounding up the latest shopping guides for basics, from simple tees to classic denim. Read on for our favorite timeless buys.
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I Asked 5 Chic European Women to Share Their Style Secrets With Me—This Is What They Had to SayPlus, their new-season wish lists.
By Avalon Afriyie
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European Women Have Exceptionally Good Taste—7 Classic Pieces They Rely On No Matter the SeasonI guarantee you own some of these too.
By Jess Kelham-Hohler
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7 Designer-Passing H&M Pieces London Fashion People Can't Stop WearingHere's what I've spotted.
By Harriet Davey
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The 11 Arket Buys Fashion People Can't Get Enough of Right NowThe numbers don't lie.
By Emily Dawes
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The Anti-Trend Flat Shoes Stylish Women Wear With Skirts, Jeans and Dresses All Year RoundAnd everything in between.
By Natalie Munro
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm IntoThey never disappoint.
By Avalon Afriyie
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I'm 50 and Have Finally Worked Out My Perfect Capsule WardrobeFeel free to copy it.
By Bébhinn Campbell
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I Already Have a Favourite Black Blazer, But This New Designer-Looking One May Just Trump ItBut are we surprised.
By Humaa Hussain
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The Classic High-Street Items That Deserve a Place in Your Forever WardrobeThey all look so luxe.
By Maxine Eggenberger
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Our Editors Don’t Lie: These Are the Best Button-Down Shirts in Our WardrobesStarting from £20.
By Humaa Hussain
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7 Elevated Basics That Will Make Your Leggings Look Very Chic This SeasonEasy but elegant styling.
By Maxine Eggenberger
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It's True: French Women Over 50 All Own These 6 Simple ItemsSo much chicness.
By Kristen Nichols
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I'm a Stylist and Fashion Expert—Here's How I'm Curating a Timeless, Elevated Wardrobe for 2025Let's get into it.
By Ebony Francis
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look ChicShop our favourites.
By Avalon Afriyie
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13 Anti-Trend Basics That Have Become the Foundation of My 2025 WardrobeThey work hard.
By Harriet Davey
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The Zara Boxing Day Sale Is Still Going—These 31 Expensive-Looking Buys Won't Hang AroundOnly the best bits.
By Maxine Eggenberger
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I'm Petite, and I Just Bought Two Perfect-Fit Pairs of High-Street TrousersFinally.
By Hannah Almassi
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The January Sales Are Actually Amazing—48 Smart Buys I Would RecommendNo risk of regrets here.
By Emily Dawes
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I've Looked Everywhere—These 17 Elevated But Cosy Jumpers Are Just PerfectCold snap, we're ready.
By Emily Dawes
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New Year's Eve Makeup Is My Forte—13 Looks on My Mood Board This YearRing in 2025 in style.
By Katie Berohn
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I Just Assembled the Perfect London Capsule Wardrobe With 14 Easy PiecesIncluding accessories.
By Bébhinn Campbell
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6 Common Styling Missteps and How to Easily Fix ThemA stylist's guide.
By Remy Farrell
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I'm an Editor Who Loves to Be Cosy—12 Chic Pyjama Brands I Always RecommendMy favourite thing to talk about.
By Emma Spedding
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Suddenly, Everyone Is Wearing This Classy Top With Jeans and Wide-Leg TrousersAn entry point to easy luxury.
By Natalie Munro
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Bored of LBDs? Here's Some Party Outfit Inspiration Courtesy of '90s It GirlsKate, Naomi, SJP, Donatella—they're all here.
By Hannah Almassi
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I'm in My 50s and Have Tried a Tonne of Basics—Now, I Rely On These 7 Easy ItemsA fashion editor's top picks.
By Jess Kelham-Hohler
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We Know What the Men in Your Life Will Appreciate for ChristmasSee where to get clever gifts.
By Amy Lewis
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I'm a Stylist and Fashion Expert—This is the Simple Trick I'd Recommend If You Want to Look ClassyHere comes colour.
By Ebony Francis
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7 Easy Staples You'll Find in Every Londoner's Capsule WardrobeNon-negotiables.
By Bébhinn Campbell
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Without a Doubt, These 7 Classic Pieces Are the Foundation of My Winter Capsule WardrobeForever relevant.
By Bébhinn Campbell