Basics
We're rounding up the latest shopping guides for basics, from simple tees to classic denim. Read on for our favorite timeless buys.
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I'm Petite, and I Just Bought Two Perfect-Fit Pairs of High-Street TrousersFinally.
By Hannah Almassi
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The January Sales Are Actually Amazing—48 Smart Buys I Would RecommendNo risk of regrets here.
By Emily Dawes
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I've Looked Everywhere—These 17 Elevated But Cosy Jumpers Are Just PerfectCold snap, we're ready.
By Emily Dawes
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New Year's Eve Makeup Is My Forte—13 Looks on My Mood Board This YearRing in 2025 in style.
By Katie Berohn
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I Just Assembled the Perfect London Capsule Wardrobe With 14 Easy PiecesIncluding accessories.
By Bébhinn Campbell
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6 Common Styling Missteps and How to Easily Fix ThemA stylist's guide.
By Remy Farrell
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I'm an Editor Who Loves to Be Cosy—12 Chic Pyjama Brands I Always RecommendMy favourite thing to talk about.
By Emma Spedding
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Suddenly, Everyone Is Wearing This Classy Top With Jeans and Wide-Leg TrousersAn entry point to easy luxury.
By Natalie Munro
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Bored of LBDs? Here's Some Party Outfit Inspiration Courtesy of '90s It GirlsKate, Naomi, SJP, Donatella—they're all here.
By Hannah Almassi
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I'm in My 50s and Have Tried a Tonne of Basics—Now, I Rely On These 7 Easy ItemsA fashion editor's top picks.
By Jess Kelham-Hohler
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We Know What the Men in Your Life Will Appreciate for ChristmasSee where to get clever gifts.
By Amy Lewis
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I'm a Stylist and Fashion Expert—This is the Simple Trick I'd Recommend If You Want to Look ClassyHere comes colour.
By Ebony Francis
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7 Easy Staples You'll Find in Every Londoner's Capsule WardrobeNon-negotiables.
By Bébhinn Campbell
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Without a Doubt, These 7 Classic Pieces Are the Foundation of My Winter Capsule WardrobeForever relevant.
By Bébhinn Campbell
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I Hired a Pro at Wardrobe Clean-Outs—7 Things She Told Me to Let Go OfBuh-bye.
By Sierra Mayhew
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39 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We LoveAnd the all-star formulas from each.
By Erin Jahns
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I've Just Assembled the Perfect Scandi Capsule Wardrobe With 9 Easy PiecesScandi style staples.
By Jess Kelham-Hohler
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How to Build a Capsule Wardrobe With 2024's Biggest TrendsStylish simplicity.
By Remy Farrell
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I'm a Stylist and Fashion Expert—4 Fresh Autumn Accessory Trends That Will Elevate Any OutfitFor an instant boost.
By Ebony Francis
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7 Items Our Editors Would Never Buy From Zara and 7 They Definitely WouldStranger things have happened.
By Maxine Eggenberger
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I Just Did a Wardrobe Clean-Out—7 Items Now on Pause, and 7 Anti-Trend Items Replacing ThemNew season = wardrobe check-in.
By Remy Farrell
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I Always Turn to COS for Designer-Looking Wardrobe Staples—17 New-In Pieces I'm Loving for AutumnSponsor Content Created With COS
By Humaa Hussain
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My Vibe Right Now Is "Autumn in Paris"—6 Easy Outfits I'm Wearing On RepeatForever chic.
By Bobby Schuessler
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10 Sophisticated Staples French Women Are Wearing on Repeat in ParisC'est chic.
By Florrie Alexander
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I Did the Research—Here Are 6 Trends Parisians Are Passing on This SeasonAnd six they're loving instead.
By Sierra Mayhew
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I'm a Fashion Expert—10 Expensive-Looking Staples Every Wardrobe Could Benefit FromA ready-made capsule.
By Maxine Eggenberger
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My Specialist Subject Is Classic Style—These Are the Affordable Anti-Trend Items on My Wish ListStaples to rely on.
By Florrie Alexander
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I'm Already Thinking About My New-Season Wardrobe—5 Luxury Items I Know Deserve a SpotSponsor Content Created With NET-A-PORTER
By Humaa Hussain
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It's True: You Can Just Add One of These 5 Simple Basics to Your Outfit to Look ElegantVersatile staples.
By Bobby Schuessler
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7 Zara Trends Londoners Are 100% Going to Buy Into This SummerThey'll dominate the capital.
By Maxine Eggenberger