Basics
We're rounding up the latest shopping guides for basics, from simple tees to classic denim. Read on for our favorite timeless buys.
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Deep Reviews: We Tried All the Best Hairdryers—Only 8 Made the Cut
Not *all* of them blew us away.
By Eleanor Vousden
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These Low-Maintenance Short Hairstyles Look Particularly Chic With Thick Hair
Volume incoming.
By Maxine Eggenberger
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100 Years Later, We're Still Wearing Trends From This Decade
Cue Coco Chanel.
By Amy Lewis
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I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I'm an Editor Who Loves to Be Cosy—10 Chic Pyjama Brands I Always Recommend
My favourite thing to talk about.
By Emma Spedding
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Stop Everything! These Beauty Advent Calendars Are Now on Sale for Black Friday
We see you, Net-a-Porter...
By Kat Collings
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Trust Me, These Are the Only Cyber Monday Fashion Sales You Need to See
The best editor-approved buys.
By Emily Dawes
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H&M Has Up to 60% This Cyber Monday—13 Pieces That Are Bound to Sell Out
Smart purchases ahead.
By Florrie Alexander
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I'm Living in Chic Loungewear—These 21 Pieces Are Peak Cosy Vibes
Comfort mode activated.
By Copelyn Bengel
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7 Winter Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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Celebs, Editors and Influencers All Love Jo Malone Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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So Long, Impulse Buys—I’m Building My Forever Wardrobe This Black Friday
Shop 20% off at Whistles now.
By Florrie Alexander
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7 Easy Staples You'll Find in Every Londoner's Capsule Wardrobe
Non-negotiables.
By Bebhinn Campbell
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These 7 Colours Are the Key to Looking Richer Than You Are This Winter
The ultimate classic colour palette.
By Maxine Eggenberger
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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No Lie—I Tried Hailey Bieber's Blush Hack, and My Face Has Never Looked Better
It's my new go-to.
By Kaitlyn McLintock
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I’m Convinced These H&M Buys Will Make Every Winter Outfit Look More Elevated
And they're all under £70.
By Emily Dawes
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14 Cult Designer Buys You're Going to See Everywhere in 2023
New-wave status symbols.
By Maxine Eggenberger
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I Want to Quit Foundation—10 Alternatives That Deliver Radiant Results
Glowy skin awaits.
By Grace Lindsay
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I Just Went to Paris—Here's Everything I Saw French Girls Actually Wearing
These styles are forever.
By Emily Dawes
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I've Fallen in Love With These Classic Pieces, and I Think You Will Too
My forever staples.
By Bebhinn Campbell
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I'm Petite, and I Just Bought Two Perfect-Fit Pairs of High-Street Trousers
Finally.
By Hannah Almassi
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This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
By Emily Dawes
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I'm Obsessed With Clothes Steamers—These Are the Best on Sale at Amazon
So neat.
By Hannah Almassi
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The Simple 14-Piece Wardrobe All French Women Will Wear This Season
14 pieces, endless outfit combos.
By Sierra Mayhew
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11 Anti-Trend Pieces That Will Work Hard In Any Autumn Wardrobe
So classic.
By Maxine Eggenberger
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I'm a Fussy Shopper—5 Simple Items I'm Adding to My Autumn Capsule Wardrobe
Staples to rely on.
By Andrea Cheong
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I've Created the Perfect Autumn Capsule, and It's Made Up of These 11 Pieces
The new-season collections are landing now.
By Jess Kelham-Hohler
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I Just Tried On the 8 Most Expensive-Looking Autumn Pieces On the High Street
The quiet-luxury look at affordable prices.
By Harriet Davey
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10 Expensive-Looking Staples Every Wardrobe Could Benefit From
The best of the high street.
By Maxine Eggenberger