Loewe's Tank Top Is Back in Stock—I Still Think It's a Smart Buy


(Image credit: @threadsstyling)

Here on the Who What Wear fashion desk, we usually live by the rule that three is a trend. Three sightings of an item or design feature and it’s officially ‘a thing’. But how many sightings does it take to make a cult buy? 10? 20? We’ve never put an exact number on it, I guess it’s more of a gut feeling we get when an item starts repeatedly cropping up everywhere we look—permeating street style images, our Instagram feeds and TikTok FYP, and then eventually real life encounters, too. Whatever the requirements are—Loewe’s logo tank top ticks them all off. 


(Image credit: Loewe S/S 22)

First appearing on the luxury label’s spring/summer 2022 catwalk, it was unsurprisingly picked up straight away by the industry’s most stylish. It proved especially popular with the wave of minimalist influencers that showed how to incorporate the style into our everyday wardrobes. And so, of course, when the tank finally landed in stock it sold out instantly. Last year the tank was like gold dust, and with every new colour and iteration that arrived a race to the checkouts followed.

Unlike some cult buys where the initial buzz wears off after a year or so, the popularity of Loewe’s tank top doesn’t seem to have waned one bit as we head into autumn 2023. In fact, searches for 'Loewe tank top' are up a whopping 8600% compared to this time last year. It’s still the number one item on my spring wish list, and I know for a fact that I’m not alone. This tank has sold out more times than I care to count—but, luckily, it's now back in stock in all colours on the brand's site. 


(Image credit: @hannahlewisstylist)

The genius of this piece lies in its simplicity. I don’t know about you, but tank tops make an appearance in 95% of my outfits from the first day of spring onwards, and all the way through to winter as a base layer. To elevate something so simple, so essential to the everyday wardrobe, with the brand’s quiet luxury anagram logo (recognisable only to those in the know) is an incredibly smart move from creative director Jonathan Anderson.

Now, you might think it ridiculous to spend almost £300 on a tank top—but hear me out. This year I reframed my approach to my wardrobe to actually invest in the things that I know for a fact I’ll wear on repeat, rather than more statement one-off items. Reformation’s wide leg trousers, Doen's versatile dresses and Loewe's Puzzle bag, for example. And although it seems like an investment to start with, I know the cost per wear for Loewe's tank top will get smaller and smaller with each passing day. When something so easy to wear (and without a four figure price tag) can elevate your wardrobe so swiftly, it’s a no brainer in my eyes. 

Keep scrolling to shop the Loewe tank top while you still can, and see plenty of outfit inspo from those that already own it, to inspire you for the year ahead.

Shop Loewe Tank Tops:

How to Wear the Loewe Tank Top:


(Image credit: @hannahlewisstylist)


(Image credit: @slipintostyle)


(Image credit: @eniswardrobe)


(Image credit: @threadsstyling)


(Image credit: @kerrypieri)


(Image credit: @threadsstyling)


(Image credit: @oumaymaboumeshouli)


(Image credit: @slipintostyle)

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This story was originally published at an earlier date and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.