I'm 32—This Is the Summer Trend I'm Buying From M&S, Arket and H&M
In my experience, linen is one of those fabrics that gets a bad rap. My theory is that there are a lot of people who hate ironing (I mean, fair enough), and as a result, don't understand just how chic it can be. Other than its propensity to crease easily, I also think it's often associated with a kind of old-fashioned or dated hippie style, so people fear it might age them. I can see why: Flowing, shapeless outfits hardly make you feel streamlined and polished. But the latest linen items I've spotted on the high street couldn't be further from that.
Right now, in my expert opinion, there are three high street stores leading the way when it comes to linen: H&M, Arket and Marks & Spencer. The good news is that each one has its own style. If you're looking for warm-weather-ready items that won't look out of place on a night out or on the beach, then H&M is where to go. But if you're after tailored items and co-ords then it's Arket you want to head to (the matching sets are a staple in my summer wardrobe). As for M&S, this is where you want to go for throw-on dresses and basics, and their pull-on linen trousers are also a sellout hit. So keep scrolling for the best affordable linen buys you'll find this spring and summer.
WHERE TO SHOP THE LINEN FASHION TREND
1. ARKET
2. H&M
3. MARKS & SPENCER
I'm a big fan of the pairing of this blazer with the matching trousers.
This story was published at an earlier time and has since been updated.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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