I'm 32—This Is the Summer Trend I'm Buying From COS, Arket and H&M
Linen is a key trend for the warmer months, and I've narrowed down the best high street buys for summer 2025.


In my experience, linen is one of those fabrics that gets a bad rap. My theory is that there are a lot of people who hate ironing (I mean, fair enough), and as a result, don't understand just how chic it can be. Other than its propensity to crease easily, I also think it's often associated with a kind of old-fashioned or dated hippie style, so people fear it might age them. I can see why: Flowing, shapeless outfits hardly make you feel streamlined and polished. But the latest linen items I've spotted on the high street couldn't be further from that.
Right now, in my expert opinion, there are three high street stores leading the way when it comes to linen: H&M, Arket and COS. The good news is that each one has its own style. If you're looking for warm-weather-ready items that won't look out of place on a night out or on the beach, then H&M is where to go. But if you're after tailored items and co-ords then it's Arket you want to head to (the matching sets are a staple in my summer wardrobe). As for M&S, this is where you want to go for throw-on dresses and basics, and their pull-on linen trousers are also a sellout hit. So keep scrolling for the best affordable linen buys you'll find this summer.
Shop the Linen Fashion Trend:
1. ARKET
2. H&M
3. COS
This story was published at an earlier time and has since been updated.

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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