Sephora Just Launched in the UK—Here's What I'm Adding to Basket

In case you missed it, Sephora has officially landed in the UK online. It's quite possibly the biggest beauty news of the year, and we could not be more excited for it. Before now, we UK-based beauty aficionados would have to head to the U.S. or make a trip across the channel to access the famed beauty store. Not only is it a beauty emporium filled with brands from Tom Ford to Glow Recipe, but it has so many brand exclusives that you can only get at Sephora, including Sephora's own line, Sephora Collection.

Sephora UK (which was formerly Feel Unique) is online only for now, but Sephora has confirmed that we can expect to see a store opening in London next year, so watch this space. For now, Sephora UK has a number of exclusive brands, including Tarte Cosmetics, Ilia, Makeup by Mario, One/Size by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora's own Sephora Collection. Amongst this mix, you can also expect to see affordable French pharmacy brands like La Roche-Posay and premium brands such as Pat McGrath Labs, Fenty Beauty, Gisou and Rose Inc to name but a few.


(Image credit: Courtesy of Sephora UK)

The other thing I love about Sephora is that you can pick up some exclusive gift sets, bundles and discovery sets that allow you to try lots of different makeup, skincare, fragrance and hair heroes. Plus, Sephora also offers a customisable beauty box, as well as a "Pick & Mix" sample service, in which you can choose five samples and just pay for delivery. I'm extremely anticipating the store opening as every time I've visited a Sephora abroad, I've always loved the interactive elements in-store and being able to shop so many great brands under one roof—it's really unlike any other beauty store. Is it beauty heaven? Quite possibly.

In the mood to shop? Below, I've documented the contents of my basket to share some of the best beauty products at Sephora UK right now.

The Best Sephora Beauty Products

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Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.