Beauty Advent Calendars Are Already Launching—13 You Need to See Before They Sell Out
It's time to run through some of the best beauty advent calendars 2026 has to offer.
It may only be September, but beauty advent calendar season has officially started. 2026's advent calendar offering is already something special indeed, with some of the best skincare brands, makeup brands and perfumes on offer. It might seem early, but we're in peak beauty advent calendar season, and with many selling out well before the end of September (some in a matter of a few hours after launch), now is the time to consider purchasing a beauty advent calendar. For many brands and retailers, including Liberty, Harrods, Space NK and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches of the year.
In fact, beauty advent calendars and perfume advent calendars have proven so popular over the past few years (take a look at our video below on last year's offering for what you can expect for 2026) that you've got to be quick if you want to get your first choice. So, we've decided to make it easier for you to find the best beauty advent calendars by listing them all in one place as and when they launch.
After getting our hands on the first flurry of beauty advent calendar launches for 2026, we've laid out every detail of every beauty advent calendar we think it's worth knowing about, so keep scrolling to discover and shop (providing you're quick enough) the best beauty advent calendars this year has to offer so far.
Best Beauty Advent Calendars 2026
- Best Overall: Liberty London Beauty Advent Calendar 2026
- Best for Fragrance and Candles: Sentier Fragrance Advent Calendar 2026
- Best Perfume Advent Calendar: Harvey Nichols 12 Days of Fragrance Advent Calendar 2026
- Best Range of Beauty Brands: Space NK Beauty Advent Calendar 2026
- Best Value: LookFantastic The Beauty Advent Calendar
- Best Luxury Advent Calendar: Harrods Beauty Advent Calendar
1. Liberty London Beauty Advent Calendar 2026
Release date: Waitlist open
Price: £285
Worth: £1,300
Product count: 29 (21 full-size)
Liberty's Beauty Advent Calendar is arguably the most anticipated of the bunch (it was the first to launch a beauty advent calendar back in 2014), and this year's looks even better. It's filled to the brim with luxury beauty brands you'd find amongst Liberty's hallowed beauty halls, including exclusive products you won't find in other advent calendars. You can expect 29 surprises from Matiere Premiere, Augustinus Bader and Violette_FR, including 21 full-sized beauty heroes. If you're going to bag a beauty advent calendar this year, this one won't disappoint.
2. Sentier Fragrance Advent Calendar 2026
Release date: Available now
Price: £109
Worth: £529
Product count: 12
Fancy both fragrance and candles in the countdown to Christmas? Then look no further than Sentier's Fragrance Advent Calendar. It's sold out two years running, and I can totally see why. Inside this (beautifully illustrated) box are six bestselling 10ml fragrance vials to try, as well as six heavenly candles to get you into the festive spirit. Who What Wear UK readers can use the code ADVENT10 for 10% off.
3. Harrods Beauty Advent Calendar 2026
Release date: Preorder open
Price: £270
Worth: Not disclosed
Product count: 32 (21 full-size)
This advent calendar brings the magic of Harrods' beauty hall into your home and features 32 incredible products, 21 of which are full-sized. It's filled with luxury finds from Hourglass, Tatcha, Charlotte Tilbury and there is even a voucher for £75 off a Currentbody device (great if you're in the market for an LED mask). Pre-orders are open now, and this one historically sells out fast, so move quickly if you want to secure one.
4. Space NK Beauty Advent Calendar 2026
Release date: Waitlist open
Price: £275
Worth: £1,200
Product count: 35 (26 full-size)
Out of all of the ones on offer last year, Space NK's beauty advent calendar was possibly my favourite of the bunch (which included brands such as Summer Fridays, Westman Atelier and Phlur), but this year's offering looks even better. It has an incredible 35 products inside, worth a whopping £1,200 for 2026. Brands include Augustinus Bader, Hourglass, Gisou, K18, La Mer, Summer Fridays and more.
5. Cult Beauty Advent Calendar 2026
Release date: Waitlist open
Price: £275
Worth: £1,100
Product count: TBC (17 full-sized products)
Once again, Cult Beauty is treating us to not one, but two versions of its iconic advent calendar. You can choose between the Signature Edition or the Special Edition, the latter of which contains fragrance surprises amongst its doors. Each one includes 17 full-sized products, and brands such as Westman Atelier, Medik8 and Sunday Riley, with each calendar worth over £1,100. Cult Beauty has also included nine new product launches in this year's line-up, making this a great one for all beauty enthusiasts.
6. Harvey Nichols 12 Days of Fragrance Advent Calendar 2026
Release date: Waitlist open
Price: TBC
Worth: TBC
Product count: 16 (4 full-sized products)
We don't yet have the full details on Harvey Nichols 12 Days of Fragrance Advent Calendar, however, you can expect 16 perfume surprises behind its doors, four of which are full-sized. This is one of the most anticipated perfume advent calendars amongst the fragrance community, so check back for more updates—this one will sell out fast.
7. LookFantastic The Beauty Advent Calendar
Release date: Preorder open
Price: £120
Worth: £665
Product count: 27 (19 full-sized products)
LookFantastic is launching not one, not two, but three advent calendars this year, spanning beauty, fragrance and grooming. I've got my eye on The Beauty Advent Calendar, which contains 27 beauty products, 19 of which are full-sized, making this one of the best value beauty advent calendars around. Whilst the details of the contents are yet to be revealed, LookFantastic has called upon industry experts to curate the products behind each drawer. It launches at the start of September; however, LF Beauty Plus+ members can shop the calendar ahead of launch.
8. Sephora Favourites Advent Calendar 2026
Release date: Waitlist open
Price: TBC
Worth: £1,000
Product count: 41, 27 full-sized products
We're yet to receive the full details of Sephora's iconic Favourites Advent Calendar; however, with a huge 41 products (27 being full-sized), I cannot wait to find out what is inside. Sephora has teased that it will contain many exclusive products that you can only get at Sephora. Watch this space for more details.
9. Harrods 12 Days of Hair & Body Advent Calendar 2026
Release date: Preorder open
Price: £99
Worth: Not disclosed
Product count: 18 (6 full-sized products)
Alongside its main beauty advent calendar and the (sold out) fragrance advent calendar, Harrods has also released a hair and body advent calendar, which contains all the best haircare and bodycare essentials. Expect to find sought-after brands such as Kérastase, Sol de Janeiro and Color Wow behind the 12 doors.
10. The White Company Advent Calendar 2026
Release date: Waitlist open
Price: £195
Worth: £336
Product count: 25, 7 full-sized products
The White Company's advent calendars are always presented in the most beautiful of boxes (I have one from a couple of years ago that I've kept as a keepsake and reuse every year), and this year's is another standout, both inside and out. Behind the elegant drawers of the townhouse-inspired calendar are 25 surprises, including seven full-sized products and even a couple of exclusive products too. Expect beautiful candles, heavenly-scented bodycare and The White Company's iconic perfumes.
11. Cowshed 24 Day Advent Calendar
Release date: Shop now
Price: £299
Worth: £547
Product count: 24 products, including full-size products, travel sizes and limited-edition seasonal exclusives
If you're looking for a little bit of relaxation this holiday season, Cowshed's advent calendar will do exactly that. Packed with 24 products from the brand, including candles, shower gels, body oils and more, there's everything you need for a moment of self-care. Plus, the brand has hidden keys inside two advent calendars, and if you find one, it will unlock a free night at Babington House. How's that for relaxing?
12. Dermalogica Advent Calendar 2026
Release date: Shop now
Price: £229
Worth: £546
Product count: 24, including 2 full-size products
Dermalogica's skincare offering is seriously impressive, which makes this advent calendar the perfect gift for any skincare fanatics out there. Featuring some of the brand's standout products, from the Pro-Collagen Banking Serum to the Daily Microfoliant, trust us when we say this is not to be missed.
13. The Bamford Wellness Advent Calendar 2026
Release date: Shop now
Price: £300
Worth: Over £670
Product count: 12 full-size products, 6 travel-sized products and 6 bespoke wellness tools
If you're yet to try any products from Bamford, take this as your sign. The ideal calendar for any wellness or self-care lovers, this festive countdown is filled with relaxing pillow mists, bath salts, candles and more. In fact, we might have to treat ourselves to this one...
Sold Out Beauty Advent Calendars 2026
Release date: Sold out
Price: £225
Worth: Not disclosed
Product count: 12 (7 full-size)
Harrods' highly anticipated The 12 Days of Fragrance Advent Calendar sold out in record time online for 2026. There is still a chance to get one when they launch in-store in September; however, the date is TBC. Curious to know what's inside? It contains 12 fragrance surprises amongst the drawers—seven of which are full-sized. From Parfums de Marly to Ex Nihilo and Amouage to Jo Malone London, it's brimming with perfumes from any fragrance lover's wish list.
Which Brands Have Beauty Advent Calendars for 2026?
The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harrods, Harvey Nichols, LookFantastic and Cult Beauty, to name but a few.
When Do Beauty Advent Calendars Go On Sale in 2026?
Some beauty brands launch their advent calendars as early as August or September, but by mid-October, most brands have released their beauty advent calendars. Right now, you'll find some brands beginning to launch their advent calendars. Certain calendars historically sell out quickly—including Liberty, Harrods and Cult Beauty—so don't wait if you want to get your hands on the one you want.
What's Inside a Beauty Advent Calendar?
You often find a wide selection of beauty calendars that cover all your makeup, skincare and self-care needs. Liberty's beauty advent calendar offers luxe beauty brands across skin, fragrance and makeup, whilst Jo Malone London and Diptyque offer up a selection of fragrances and candles. Dedicated brands tend to feature their very best products, whilst beauty e-tailers like SpaceNK and Lookfantastic let you try a variety of brands during your countdown to Christmas.
Are Beauty Advent Calendars Worth It?
It's no secret that some beauty advent calendars can be quite the investment, so we totally understand why people often ask us if they are worth it. In our opinion, they really are. If you are a beauty-lover like us and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Not only that, but many advent calendars offer both full-sized products alongside travel-size minis, so the value soon adds up.
How We Chose the Best Beauty Advent Calendars
So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured, and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
