
Eleanor Vousden
Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.
Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.
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Reviewing Beauty Advent Calendars Is Our Job—These Are, Hands Down, the 41 Best for 2025
It's time!
By Grace Lindsay
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Timeless, Classy and Fail-Safe: These Are the 11 Chicest Nail Polish Colours Ever Made
Eternally timeless.
By Eleanor Vousden
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12 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight
These formulas won't fall flat.
By Erin Jahns
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How to Use the Dyson Airwrap (and Actually Get Your Style to Last)
Step-by-step.
By Eleanor Vousden
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12 Gel-Nail Designs That Are Big News in Salons Right Now
Get ready to screenshot.
By Eleanor Vousden
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After 10 Days of Chip-Free Wear, This £11 Nail Polish Has Replaced My Gel Manicures Entirely
Everyone mistakes it for gel.
By Eleanor Vousden
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I Exclusively Wear Sheer White Nail Polish—These Are the 7 I Swear By for a Classy Manicure
They're so chic.
By Eleanor Vousden
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Scandi Women Know How to Smell Good—6 Perfume Brands You'll Find on Their Dressing Tables
From Byredo to Bibbi.
By Eleanor Vousden
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We've Rounded Up Every Iconic Beauty Look for Spring/Summer 2026
A first look.
By Shannon Lawlor
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I Just Delayed My Upcoming Botox Appointment Thanks to This (On-Sale) Face Serum
I'm stocking up.
By Eleanor Vousden
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I Test Beauty Products for a Living—These Are the 38 Amazon Beauty Deals I'm Actually Shopping
From LED masks to iconic skincare.
By Eleanor Vousden
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It's Time to Switch Things Up—7 Chic Nail Trends You'll See Dominate This Winter
Text your nail tech.
By Eleanor Vousden
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I Tried Beauty Pie's LED Mask for Two Months—These Are My Honest Thoughts
Plus, before-and-afters.
By Eleanor Vousden
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This New Skincare Device Unclogged My Pores and Gave Me Glass-Like Skin in One Treatment
It's changed my skin texture.
By Eleanor Vousden
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They're Not Milky, They're Glassy—Harriet Westmoreland Just Put This New Nail Trend Firmly on the Map
The perfect manicure can be yours.
By Eleanor Vousden