
Shannon Lawlor
Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.
Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.
While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she'll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.
When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor.
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The Who What Wear UK Treatment Directory Is Here
When we say we test everything in beauty, we mean it.
By Shannon Lawlor
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And Now, Our Definitive List of the Best Facials London Has to Offer
Your skin has been waiting for this.
By Shannon Lawlor
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Experts Have Called It: These Are the Upcoming Aesthetics Trends to Have on Your Radar
It's all about education.
By Shannon Lawlor
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I’m a Beauty Director Who Just Got Her First-Ever Spray Tan—This Is What All First-Timers Should Know
For an easy, long-lasting glow.
By Shannon Lawlor
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Live from New York Fashion Week—Every Iconic Beauty Look for Spring/Summer 2026
Start taking notes now.
By Shannon Lawlor
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Trust Me, I'm a Beauty Director: These Are the 13 Best Volumising Hair Products for Thin Hair
Plus, all the expert tips you need.
By Shannon Lawlor
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This Beauty Product Is Often Overlooked, But Editors Swear by It for Glowy Skin
I'm all about a mist.
By Jazzria Harris
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As a Beauty Director, It Takes a Lot to Impress Me—This New Retinoid Serum Has Me in Awe of My Own Skin
Sponsor Content Created With Beauty Pie
Expert skincare, done right.
By Shannon Lawlor
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Diptyque Asked Us to Wear Its New Perfume Before Anyone Else—Prepare for a Frenzy
The compliments are impossible to ignore.
By Shannon Lawlor
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Every Who What Wear Editor Swears By This "Unsexy" Skincare Product for Banishing Breakouts
Meet the ultimate blemish blitzer.
By Shannon Lawlor
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"Boho Blonde" Is Having Its Autumn Moment—Here's How to Wear It This Season
The most laid-back colour of the season.
By Shannon Lawlor
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99 Incredible Nail-Art Designs to Screengrab Before Your Next Salon Trip
Now, which to choose?
By Shannon Lawlor
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I Strive to Smell Expensive—These Perfumes Do the Most Come Autumn
Cosy and chic.
By Shannon Lawlor
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I'm Obsessed With Merit Beauty—Here Are My Honest Thoughts on Every Product
Time to see what all the fuss is about.
By Shannon Lawlor
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I've Been Secretly Testing Merit's New Cleanser for 6 Weeks—Here's What I Want You to Know
It's a lazy girl's dream.
By Shannon Lawlor