I Just Tried Rosie HW's Own Makeup Brand—These Are My Honest Thoughts

From following her full skincare routine (in the name of research, of course) to sniffing out her signature scent, there is one woman whose recommendations I always trust when it comes to beauty products: Rosie Huntington-Whiteley. The supermodel and Rose Inc founder always shares the chicest beauty picks on her Instagram, from lipsticks to fragrances, and you can bet that if Rosie swears by it, then it must be something pretty special. Thankfully, though, Rosie turned her attention to creating her own beauty products rather than recommending others. And it's seriously chic.

rose-inc-review-294925-1629816730379-main

(Image credit: @rosiehw)

Named after her wildly successful beauty commerce site, Rose Inc is an expertly curated edit of makeup and skincare essentials that should slot effortlessly into our existing beauty routines. And Rosie isn't alone in this endeavour. She's partnered with Caroline Hadfield of Amyris—the biotechnology company behind one of my favourite skincare brands, Biossance—to guarantee that each and every product is backed by science.

The result is a collection of noncomedogenic formulations (meaning they won't clog your pores) that are brimming with nourishing ingredients (Rose Inc promises at least five per product) and with multipurpose textures that feel intuitive to use. Plus, these products are mostly affordable, and Rose Inc also offer refills for a handful of its makeup products too. But which Rose Inc products are actually worth spending your cash on right now?

rose-inc-review-294925-1663070873822-main

(Image credit: @rosiehw)

I've been lucky enough to have been testing out the best-selling Rose Inc makeup and skincare products over the last week or so, and I can safely say that several of these now have a permanent slot in my makeup bag. Not only are the products housed in sleek packaging that has a kind of quiet luxury about it, but the contents are just as good. 

rose-inc-review-294925-1663080559624-image

(Image credit: @eleanorvousden)

So putting my impartial beauty-editor hat back on for the moment, I'm about to give you a rundown of the best-selling products in the Rose Inc line and tell you whether or not I think it's any good. Ready? Keep scrolling for my honest Rose Inc review and first impressions

rose-inc-review-294925-1663080494491-image

(Image credit: @eleanorvousden)

Wearing a full face of Rose Inc products, including the Skin Enhance Luminous Tinted Serum in shade 050; Softlight Luminous Hydrating Concealer in 050, Solar Infusion Soft-Focus Cream Bronzer in Kauai; Blush Divine Radiant Lip & Cheek Colour in Heliotrope; Solar Radiance Hydrating Cream Highlighter in Glancing; Brow Renew Enriched Shaping Gel and Satin Lip Color Rich Refillable Lipstick in Besotted.

The Best Rose Inc Products

rose-inc-review-294925-1663081136405-image

(Image credit: @eleanorvousden)

Rose Inc Solar Infusion Soft-Focus Cream Bronzer in shade Kauai.

rose-inc-review-294925-1663081135532-image

(Image credit: @eleanorvousden)

Rose Inc Blush Divine Radiant Lip & Cheek Colour in Heliotrope and Solar Radiance Hydrating Cream Highlighter in Glancing.

rose-inc-review-294925-1663081134545-image

(Image credit: @eleanorvousden)

Rose Inc Satin Lip Color Rich Refillable Lipstick in shade Besotted.

Shop More Rose Inc

rose-inc-review-294925-1663081133134-image

(Image credit: @eleanorvousden)
Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.

Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.

Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.

When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.