I'm a Beauty Editor, and These Are the 18 Under-£10 Products I Buy

I'm a huge beauty fanatic, so luckily, I'm in the right profession. Fancy beauty products with even fancier price tags bring a certain thrill, but time and time again, more affordable brands have proven that they, too, have what it takes.

Contrary to popular belief, a hefty price tag doesn't necessarily mean a high-quality product. Of course, there are some exceptions. There's a reason why Chanel products cost what they do and why a lot of people will pay a a three-digit price for scientifically driven skincare. But for a lot of people, that lifestyle isn't sustainable. Affordable beauty brands are really coming through with products that are on par—if not better—than a lot of more expensive products.

A large number of my holy-grail products that I use daily are super affordable, and my bank account thanks me every day for that. These products may not cost me an arm and leg, but there's certainly no scrimping on the formulation or packaging.


(Image credit: @ironnsalt)

If you're searching for affordable skincare and makeup options, look no further. Below, I've put together some of the best affordable beauty products on the market.

The best cheap skincare products:

The best cheap body products:

The best cheap makeup products:

The best cheap hair products:

The best cheap nail products:

Up next, These cheap moisturisers are just as good as their expensive counterparts.

Freelance Beauty Journalist

Zeynab Mohamed is a London-based freelance beauty journalist, covering beauty, wellness, lifestyle and identity-related content. Her background in psychology and her identity as a Black woman has influenced a lot of her writing and has become a driving force to create engaging content that touches on a perspective that is often neglected and speaks to other Black women who love beauty as much as she does. She is inspired by how individuals engage with beauty and how beauty can make you feel but also how beauty holds the power to connect individuals across the globe to form communities. She began her career in beauty journalism with the British Vogue team, where she discovered that beauty isn’t just frivolous but can be a tool to empower individuals and give them a voice which they were not afforded.

Zeynab is currently a beauty contributor to Who What Wear. She has also written for Stylist, Elle, Refinery29 and Byrdie, building on her freelance portfolio and expanding on the type of content she creates in the hope of reaching diverse communities. When Zeynab is not writing and hunting down her next story, you can find her travelling the globe and tucked away with a good book.