I Tried Beauty Pie’s Best Sellers—This Is What I’d Actually Buy

As a beauty editor, there are lots of different and new beauty products that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises.


(Image credit: @eleanorvousden)

However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beauty product launch, the price tag won’t factor in just the cost of the formula. Take a moisturiser that retails for £130 for example. It won’t actually cost that amount to produce in the factory. A cut will be factored in to go to marketing the product via advertisements, a cut might go to a celebrity ambassador, a cut for the retailer’s margins, and the list goes on. That moisturiser might only cost £10 to produce, but the retail price will be bumped up from the middlemen involved in between bringing it from the factory and into the store. Before you know it, it has a much bigger price tag.


(Image credit: @inmysundaybest)

There aren’t many brands that I would call revolutionary, but when Beauty Pie launched in 2016, beauty editors were all in agreement that it was something very unique, which isn’t a term we throw around lightly in this industry. Beauty Pie’s founder, Marcia Kilgore (who is also the brains behind Soap & Glory, Bliss and FitFlop) saw the opportunity to bring the incredible formulas direct from the factories, without the mark-up of the middlemen. The savings are passed straight on to you, so that moisturiser that costs £130 can be yours for around £10 mark.

Beauty Pie effectively works like Netflix, but for beauty. From £10 a month, you have access to buy skincare, makeup, hair care, body care and candles at factory prices. Beauty Pie work with some of the best suppliers from around the world, so you can guarantee that it’s formulas are among some of the best in the industry. And for an annual cost of £59, you can become a member for 12 entire months and access member prices.

If you want in and want to know what some of the best Beauty Pie products are, I tried its best-sellers to see how they stack up against my favourite products that I’m currently using.


(Image credit: @eleanorvousden)

Scroll On to See the Best Beauty Pie Products and Read Mine, and Other Members' Reviews:

1. C-Wave Light Facial LED Treatment Mask

2. Youthbomb Collagen Peptide + Glow Duo

3. Sam Chapman & Beauty Pie The Blushy Lip & Cheek Tint

4. Plantastic Genius Ginseng Eye Energy Cream

5. Brazilian Lime, Fig Leaves & Tea Deluxe Body Wash

6. Super Retinol (+ Vitamin C) Night Renewal Moisturiser

7. Beauty Pie Supergroups Brightening Niacinamide (10%)

8. Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum

9. Beauty Pie Super Healthy Skin Deluxe Moisture Body Crème

10. Beauty Pie Superluminous Under-Eye Genius 

11. Beauty Pie Japanfusion Pure Transforming Cleanser

12. Beauty Pie Japanfusion Genius Lift Elixir

13. Beauty Pie Featherlight UVA/UVB SPF 50 Sunscreen + Primer

14. Beauty Pie Youthbomb 360° Radiance Concentrate (S001)

15. Beauty Pie Super Healthy Skin Ultimate Anti-Aging Cream

Shop More Editor-Approved Beauty Pie Favourites:

AcidEnzyme Exfoliating Face & Body Cleanser

Beauty Pie Luminizing Wand in Champagne

100% Silk Hair Scrunchies

Beauty Pie Clean House Candle

Beauty Pie Longwear Cream Shadow Stick in Brazzilionaire

Super Healthy Skin Hot Oil Double Cleansing Balm

Beauty Pie Sleepeasy Luxury Mulberry Silk Pillowcase

Shinkai Electrolyte Drench 3-In-1 Deep Hydrating Gel Cream

Happy Face Extreme Relief Cica Moisture Cream

This story was previously published at an earlier date and has since been updated.

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.

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