Buying guides
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I’ve Just Booked My Summer Holiday—These Are the 5 Brands I’d Risk an Overweight Suitcase ForSponsor Content Created With NEXT
See it, love it, pack it.
By Felicia Pennant
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I Tracked Down Every Outfit From The Devil Wears Prada 2—Shop Anne Hathaway and Meryl Streep’s Looks HereThat's all.
By Marina Avraam
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I Almost Fainted—Zara and H&M Just Dropped the Most Elegant Minimalist Summer CollectionsPeek at an editor's wish list.
By Maxine Eggenberger
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Not Jeans, Not Linen—This Is the Expensive-Looking Trouser Trend That Makes Every Outfit Look More ElegantSilky-smooth.
By Marina Avraam
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My Friends Keep Asking How I Make Zara Look Expensive—5 Chic Summer Capsule-Wardrobe Buys I Swear ByLet the compliments roll in.
By Marina Avraam
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I've Tested Hundreds of Sunscreens—These 11 Are Totally Undetectable on My FaceNo white cast in sight.
By Brittany Davy
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H&M's Rich-Looking Summer Collection Has Arrived—9 Elegant Buys That Will Sell Out by the WeekendModern classics ahead.
By Florrie Alexander
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Summer Pieces In Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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I've Mastered the Art of Minimalist But Fun Summer Dressing—These Are the Pieces Making My Curated EditSponsor Content Created With NET-A-PORTER
Pared-back, but never boring.
By Humaa Hussain
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Trust Me: These 11 Fragrances Are Like a Summer Holiday in a BottleNew season, new scent.
By Mica Ricketts
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Zara Really Is Better in Barcelona—9 Summer Buys Chic European Women Are Already WearingDe nada.
By Marina Avraam
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Bella! Selena! Sarah! The 2026 It-Girl–Favourite Designer Bag Just Dropped in Pretty Spring ColourwaysIt's Prada, of course.
By Nikki Chwatt
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This Expensive-Smelling Perfume Makes Me Feel Like a Rich Italian HeiressNow, where's my yacht?
By Grace Lindsay
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Skirt Season Is Officially Here—9 Elegant High-Street Styles That Will Sell Out FirstFrom mini to maxi.
By Florrie Alexander
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I've Tried Everything—These Are the 13 Best Under-Eye Concealers to Help Disguise Dark CirclesFinally!
By Shannon Lawlor
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I Check Zara Every Day—29 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger
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17 Anti-Trend Summer Buys H&M Is Doing Better Than Anyone Else Right NowA ready-made capsule.
By Poppy Nash
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I've Sworn Off Traditional Fake Tan Since Discovering This More Natural-Looking AlternativeA golden glow without the faff.
By Grace Lindsay
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The Row’s 2026 Summer It Bags Are Here—7 Styles Destined to Sell Out FirstThey're all so good.
By Florrie Alexander
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Not Black, Not Brown: This Is the Trouser Colour I Spotted Fashion People Wearing From Paris to LondonEffortless and versatile? Yes, please.
By Jennifer Camp Forbes
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I Asked My Chicest Colleagues What Luxury Buys They’re Backing This Summer—15 Items That Made the CutThe It list.
By Marina Avraam
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Deep Reviews: We've Tried Hundreds of Hair Dryers—These 8 Are the Best in the BusinessNot *all* of them blew us away.
By Eleanor Vousden
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I Tried Every Volumising Spray I Could Find—Only These Ones Are Truly Worth the HypeYou can really see the difference.
By Mica Ricketts
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I’m Officially Only Wearing Dresses Until September—9 Zara, COS and Mango Styles Selling FastBuh-bye, jeans.
By Marina Avraam
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I Asked an Expert—These Are the Best Eye Creams for Mature SkinNo question.
By Grace Lindsay
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Not Puma, Not Adidas—12 Lesser-Known Trainer Brands to Shop Instead This SummerThe right step forward.
By Ava Gilchrist
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The Chicest Women I Know All Get Their Summer Dresses From This High-Street Brand—These 5 Styles Are Selling FastTrust me: I've tried them on.
By Florrie Alexander
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I Want to Smell Expensive and Classy—This Underrated Perfume Brand Is the AnswerYou won't be disappointed.
By Grace Lindsay
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I Wish I Could Gatekeep, But This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain
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If Your Summer Diary Is Filling Up Fast, This Is the Brand I'd Turn to for Every InviteSponsor Content Created With Abercrombie & Fitch
Time to start planning your looks.
By Humaa Hussain