
Mica Ricketts
Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.
Mica often contributes to Who What Wear UK's Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class.
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Since Adding This Product to My Routine, My Hair Has Never Been Stronger or SmootherConsider it damage control.
By Mica Ricketts
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I Spent Weeks Testing the Best Facial Sculpting Tools—These Are the Ones That Really WorkedDefining beauty tech.
By Mica Ricketts
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This Anti-Trend Lipstick Is the Key to Creating a Timeless LipA total classic.
By Sarah Yang
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When I Want to Exude Quiet Confidence, I Reach for These Power PerfumesFragrance statement-makers.
By Mica Ricketts
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23 Chic Curly Hairstyles That Embrace Your Natural TextureSave them for inspo.
By Mica Ricketts
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Far From Old-Fashioned, These 11 Lavender Perfumes Are Fresh, Calm and ModernDon’t sleep on these fragrances.
By Mica Ricketts
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I've Tried So Many Smudge-Proof Lipsticks—These 12 Genuinely Don't BudgeThey really stick around.
By Mica Ricketts
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Consider This Low-Maintenance Lip-Liner Technique Your Shortcut to Fuller-Looking LipsLess precision, more plumping.
By Mica Ricketts
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From Zendaya to Rosie HW, These Are the Best Lob Hairstyles to CopyScreenshot for your next appointment.
By Mica Ricketts
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The Chicest People Are Wearing This Expensive-Looking Nail Colour on Their Toes for SpringSeriously sophisticated.
By Mica Ricketts
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The Lazy Bob Is the Coolest Low-Maintenance Cut for SpringEffortlessly chic.
By Mica Ricketts
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We Tried the Best-Selling Lip Product on Amazon—Here Are Our Honest ReviewsIt's worth the hype.
By Mica Ricketts
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According to Hairstylists, These Are the Chicest Shades of Blonde for SpringLighter and brighter.
By Mica Ricketts
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Trust Me When I Say These Curl Creams Are the Only Ones Worthy of Your Goddess-Like HairNever crispy or crunchy.
By Mica Ricketts
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If You Don't Like Layering Skincare, These 13 Tinted Sunscreens Might Be the AnswerLike liquid gold.
By Shannon Lawlor