If a Sophisticated French Woman Stepped Into COS, These Are the 9 Items She’d Pick Up
Inspired by the effortless elegance of French women, I've found 9 sophisticated buys at COS you need to see.
Even before I moved to France, I was fascinated by the way French women dress. Growing up in London, I'm accustomed to the eclectic stylings of the city, but during my time in the south of France, I found that the most subtle dressers were the most impactful. Whether watching fellow shoppers at the local patisserie or scanning for outfit inspiration over a candle-lit dinner, the consistent theme throughout was an understated elegance that always felt completely effortless. Naturally, ever since, I've wanted to replicate the elegant nonchalance of French dressers. And currently, COS has so many pieces that I know my Gallic friends would adore.
Franny wears a cardigan and trousers from COS.
The draw of immaculately dressed French women comes from the simplicity. Basics are relied upon to do the heavy lifting, meaning that you don't need to spend thousands on branded monograms, but rather, turn your attention to finer design details like refined cuts, sharp tailoring, and sophisticated shades. Lucky for us, COS is an expert in all of those areas.
The brilliance of a French-inspired wardrobe is that it becomes a uniform. The pieces can be reworked into various cohesive outfits without feeling repetitive. Trusted pieces are called upon, from classic jeans to reliable knitwear, but when turning away from bold shades its the finer design details that make these outfits a standout. Think a subtle barrel-leg form over a wide-leg or a refined funnel-neck knit that will hold its place beyond the trend cycle. Just a few smartly designed additions can create the illusion of innate French style, even when they're high street buys.
Below, I've handpicked the 9 pieces a sophisticated French woman would shop first at COS, plus more elegant French-inspired buys.
Shop the 9 COS Buys French Women Would Shop First
COS's Arch jeans are a beloved style. This season, give your straight-leg pair a rest and let this subtle barrel silhouette be the main event.
Shop More French-Inspired COS buys

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.