Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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Kylie Jenner's Cover Shoot Will Live Rent-Free in My Head Forever—Here Are the BTS Beauty SecretsStraight from her makeup artist and hairstylist.
By Erin Jahns
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I Wore a Different Fragrance Every Day for a Month—These 18 Vanilla Perfumes Proved EliteEach earned me compliments.
By Erin Jahns
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"You Smell So Good" Compliments Are Directly Linked to This Kind of PerfumeWarm and inviting.
By Erin Jahns
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15 Haircuts That Will Trick People Into Thinking You Have 3 Times More HairAccording to four celebrity hairstylists.
By Erin Jahns
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It's a Fact: These Best-Selling Nail Colors Look Better on Your ToesHere are the exact polishes to use.
By Erin Jahns
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Hairstylists Agree: This Is the Only Way to Air-Dry Your Hair Like a ProA step-by-step guide for every texture.
By Erin Jahns
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77 Tubes Later, We're Declaring These 9 Mascaras the Best We've Ever UsedClick here for the top mascara in every category.
By Erin Jahns
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"A Celebration of Versatility": The Gorgeous Beauty Details Behind Lupita Nyong'o's July Cover ShootStraight from her hairstylist and makeup artist.
By Erin Jahns
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The Who What Wear 100 Beauty Awards 2026Welcome to our annual awards featuring the best beauty products across every category.
By Erin Jahns
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Who What Wear's Special Recognition Beauty Awards of 2026Check out four outstanding products that stood out to our judges.
By Erin Jahns
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The Best Makeup Products of 2026A+ formulas that don't disappoint.
By Erin Jahns
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The Best Hair Products of 2026Cheers to the healthiest and most beautiful strands of your life.
By Erin Jahns
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The Best Fragrances of 2026Ten stunning scents guaranteed to garner compliments.
By Erin Jahns
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The Best Nail Products of 2026For nail minimalists and maximalists alike.
By Erin Jahns
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The Best Skincare Products of 2026Twenty-seven all-star formulas to discover and shop.
By Erin Jahns