Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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39 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We Love
And the all-star formulas from each.
By Erin Jahns
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I Saved $451 on 12 of My Favorite Beauty Products During Nordstrom's Limited-Time Sale—Here's the Breakdown
Time is ticking.
By Erin Jahns
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on Sale
Jump on them now.
By Erin Jahns
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September's Best Beauty Finds: From a Life-Changing Laundry Detergent to a Leave-In That's Bottled Magic for Breakage
Friend to friend, you'll regret not clicking.
By Erin Jahns
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"You Smell So Good" Compliments Are Directly Correlated to This Kind of Perfume
Take a sniff.
By Erin Jahns
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I'm Obsessed With Cost Per Wear, and This Best-Selling Perfume Is Just 45¢ a Pop
No perfume collection is complete without it.
By Erin Jahns
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I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend
I have some experience.
By Erin Jahns
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FYI: Skin Pros Love This Natural, Fountain-of-Youth Alternative to Retinol
Don't sleep on this one.
By Erin Jahns
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I Wore a Different Perfume Every Day for a Month—These 9 Earned Me Compliments
Oh, and they all have one thing in common.
By Erin Jahns
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These Are the Products That Surpass All Others From 30 Top-Selling Skincare Brands
Our beauty editors choose one holy grail from each.
By Erin Jahns
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Okay, These Beauty Looks at the Emmys Are Everything
I've never taken so many screenshots.
By Erin Jahns
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All of the Most Expensive-Smelling Perfumes Have This Important Note in Common
Here are our top 12 picks.
By Erin Jahns
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Beauty Download: Gracie Abrams
Every hair and makeup detail from our cover shoot.
By Erin Jahns
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How to Look Like You Got Filler Sans Any Injections, According to Dermatologists
No needles necessary.
By Erin Jahns
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I Want to Maintain My Summer Glow All Year Long—Shopbop's Epic Beauty Sale Just Made It Easy
Pinch me.
By Erin Jahns