Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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Bella Hadid and Gwyneth Paltrow Apparently Love Sakara Life, so we Tried It for 30 Days
Here are our honest thoughts.
By Erin Jahns
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True Story: I Cleared My Skin in 3 Days Thanks to Dr. Dennis Gross's LED Face Mask
I always assumed it was just hype, but…
By Erin Jahns
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I Test Beauty Products for a Living—Here's What My Dream Gift List Would Include
16 staples any beauty lover will adore.
By Erin Jahns
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I Have Gift Sets on the Brain, and the Sephora Savings Event Is Right on Time
Did someone say holiday shopping?
By Erin Jahns
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We Test Hundreds of Beauty Products Each Month—These 31 Items Became Top-Shelf Staples in October
Friend to friend, you'll regret not clicking.
By Erin Jahns
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The Sephora Savings Event Is Officially On—Let Me Introduce Myself as Your Personal Shopper
Trust me. I'm a beauty director.
By Erin Jahns
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They Love
The best non-prescription formulas are ahead.
By Erin Jahns
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From the Foundation She Loves to a $4 Lip—Alex Cooper Is a Low-Key Beauty Savant
Read our Unfiltered chat.
By Erin Jahns
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77 Tubes Later, We're Declaring These 10 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
By Erin Jahns
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39 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We Love
And the all-star formulas from each.
By Erin Jahns
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I Saved $451 on 12 of My Favorite Beauty Products During Nordstrom's Limited-Time Sale—Here's the Breakdown
Time is ticking.
By Erin Jahns
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on Sale
Jump on them now.
By Erin Jahns
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"You Smell So Good" Compliments Are Directly Correlated to This Kind of Perfume
Take a sniff.
By Erin Jahns
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I'm Obsessed With Cost Per Wear, and This Best-Selling Perfume Is Just 45¢ a Pop
No perfume collection is complete without it.
By Erin Jahns