
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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10 Sephora Items I Recommend With a 100% Satisfaction Guarantee—If You Don't Own Them, You're Missing OutEach one is under $60.
By Erin Jahns
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From '90s-Era Winona to Toulouse-Lautrec's Iconic Artwork—Carey Mulligan's April Beauty Inspiration Is EverythingEvery behind-the-scenes beauty detail from her makeup artist and hairstylist.
By Erin Jahns
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Beauty Download: Victoria PedrettiEvery glamorous detail from our cover shoot.
By Erin Jahns
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I Wore a Different Fragrance Every Day for a Month—These 17 Vanilla Perfumes Proved EliteEach earned me compliments.
By Erin Jahns
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I Can't Stop Screenshotting Madison Beer's Hair and Makeup—Every BTS Detail From Our Cover ShootHer makeup artist and hairstylist sound off.
By Erin Jahns
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These 12 Affordable Foundations Are Just as Good as Their Expensive CounterpartsAll under £20.
By Erin Jahns
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We've Tested Dozens of Hair Dryer Brushes—These 7 Actually Deliver Better-Than-Salon ResultsHair goals.
By Erin Jahns
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7 Strangers Complimented Me at Airports Last Month—30 Style and Beauty Items I Hold ResponsibleLow effort, high impact.
By Erin Jahns
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Every Beauty Detail Behind Amanda Seyfried's "Romantic" and "Poetic" Cover ShootStraight from her hairstylist and makeup artist.
By Erin Jahns
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The Who What Wear 100 Beauty Awards: 2026 Submission GuidelinesEverything you need to know.
By Erin Jahns
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It's a Fact: These Best-Selling Nail Colors Look Better on Your ToesHere are the exact polishes to use.
By Erin Jahns
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They're Here! The Best Perfume Gift Sets Every Scent Lover Will Want This Year, Per Picky EditorsSomething for everyone.
By Alyssa Brascia
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It's a Fact: These Are the Most Timeless OPI Nail Colors Ever Made (You're Welcome)They never get old.
By Erin Jahns
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77 Tubes Later, We're Declaring These 9 Mascaras the Best We've Ever UsedClick here for the top mascara in every category.
By Erin Jahns
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I Have an Eye for the Best Luxury Beauty Products—Here's What's at the Top of My ListFrom fragrance to makeup.
By Erin Jahns