8 Brow-Blessed Women Reveal the Eyebrow Products They Genuinely Love
The best eyebrow pencils, gels, pomades and more, tried and tested by those in the know.
They're the feature that helps to define the face, but also the most challenging to get right. Never before has shaping, sculpting, and filling our eyebrows been so trendy. But as I've already noted, it's all too easy to make a mess of them—just one pluck can be the difference between perfectly symmetrical and mismatched brows.
Then, of course, there are products to consider. With eyebrow pencils, brow gels, pens and pomades all at our disposal, finding the best eyebrow products for you is no small feat, which is why I've called in some reinforcements.
I spoke with some brow-blessed influencers to find out which eyebrow products they genuinely love. From transparent formulations that make the laminated brow vibe easier to achieve to the most natural-looking colours to fill in any gaps, keep scrolling to see the best eyebrow products worth spending your money on.
The Best Eyebrow Products, Tried & Tested
Aïda Sané
High-street beauty brand Nyx Professional Makeup is known for its affordable yet high-performing products, with its micro fine brow pencil being one of its best sellers. It caught the attention of French style maverick Aïda, who uses it to give her gorgeous, natural brows definition and depth.
Shop Aïda's Eyebrow Must-Have:
Jessica Skye
Jessica has some of the strongest eyebrows on Instagram and is devoted to keeping them as natural-looking as possible. Day-to-day, she brushes them up using MAC's clear brow gel.
Shop Jessica's Eyebrow Must-Have:
Monikh Dale
Monikh's eyebrows already have serious form and density, allowing her to keep her daily eyebrow maintenance to a minimum. She creates an effortless look by brushing the eyebrow hairs upwards using Glossier's iconic Boy Brow.
Monikh's Eyebrow Must-Have:
Emma Hoareau
Beauty aficionado Emma has tried just about every brow product under the sun. So which one does she keep coming back to? Tom Ford's fan-favourite Brow Sculptor. The product's unique calligraphy tip allows a tailor-made stroke, from thin to wide. You can then remove the cap on the opposite end to uncover the grooming brush. But did you know the cap also doubles as a sharpener when you twist it counterclockwise? Genius.
Emma's Eyebrow Must-Have:
Zeena Shah
Zeena is another fan of Glossier's Boy Brow pomade. Boasting beeswax and carnauba wax, the formula is designed to hold hairs in place without looking too "done," which goes hand in hand with Zeena's beautiful less-is-more approach to makeup.
Zeena's Eyebrow Must-Have:
Poppy Nash
Of course, I also had to reach out to fellow Who What Wear UK colleagues to find out their favourites, too. Managing editor Poppy Nash swears by the Hourglass brow gel for a sculpted finish.
Poppy's Eyebrow Must-Have:
Grace Lindsay
Ever wondered what brow products a beauty editor keeps in her makeup bag? I asked deputy beauty editor, Grace Lindsay, and she gave me so many recommendations. While brow gel is her go-to, if she is filling in her eyebrows, she loves the Anastasia Beverly Hills Brow Wiz, thanks to the super-fine pencil. However, on days when she wants a more laminated look, she currently rotates between Vieve's brow gel, Merit's volumising pomade and Victoria Beckham's lightweight gel formula.
Grace's Eyebrow Must-Haves:
Ava Gilchrist
"As someone with naturally thick brows—I've never used a growth serum in my life and will never need to—it's a priority that any products that touch them offer the ability to keep them brushed upright and lifted throughout the day without them looking crunchy," says SEO writer Ava Gilchrist. "This formula is incredibly gentle and safe for sensitive skin, meaning that it tames my coarse hairs whilst also keeping them soothed and protected."
Shop Ava's Eyebrow Must-Have:
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
