Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why

Fashion people have been buying COS dresses in bulk recently, and I'm following suit. Here are the 19 best COS dresses to treat yourself to now.

@anoukyve, @vicmontanari
(Image credit: @anoukyve, @vicmontanari)
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When your job is to find emerging trends and showing your fellow fashion enthusiasts each brand's seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I'll come away with one of two things: a pair of jeans or a great dress. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Linen? Reformation. Wardrobe staples? Arket. And so on.

Anouk wears a COS dress, raffia bag and white flip flops

(Image credit: @anoukyve)

Anouk wears the Pleated Knitted Maxi Dress from last year.

The downside is that I'll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I've recently learned the error of my ways. I'm a dress girl through and through, and lately, all of the frocks I've been admiring are from one place: COS.

Woman on street wears crochet knit dress, carried green bag

(Image credit: @vicmontanari)

Vic wears the Sleeveless Open-Knit Midi Dress from last year.

Previously, I'd have never considered COS a dress destination. (My COS purchases usually start and end with t-shirts and wide-leg trousers.) But after discovering these styles, I know I'm going to be hooked on its frocks from here on out. I keep spotting my favourite influencers donning COS styles, and naturally, I now plan on joining them. Keep scrolling to shop my edit of the best COS dresses.

Shop the Best COS Dresses for Summer 2025:

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Maxine Eggenberger
Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.

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