Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
When your job is to find emerging trends and showing your fellow fashion enthusiasts each brand's seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I'll come away with one of two things: a pair of jeans or a great dress. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.
Anouk wears the Pleated Knitted Maxi Dress (£115)
The downside is that I'll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I've recently learned the error of my ways. I'm a dress girl through and through, and lately, all of the frocks I've been admiring are from one place: COS.
Vic wears the Sleeveless Open-Knit Midi Dress (currently £55 in the sale)
Previously, I'd have never considered COS a dress destination. (My COS purchases usually start and end with Breton stripes and tailored trousers.) But after discovering these styles, I know I'm going to be hooked on its frocks from here on out. I keep spotting my favourite influencers donning COS styles, and naturally, I now plan on joining them. Keep scrolling to shop my edit of the best COS dresses (plus a few are currently in the sale!)
Shop the Best COS Dresses:
From the draped hem to the halterneck, there's a lot to love about this dress.
Acting affiliates editor, Florrie, tried this on recently and I haven't stopped thinking about it since.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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