Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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The 15 Affordable Handbag Brands Our Editors Always Recommend
Easier on your bank balance.
By Maxine Eggenberger
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7 Anti-Trend Outfits People in London, Paris and Stockholm Are Wearing Right Now
Timeless looks for every occasion.
By Maxine Eggenberger
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M&S Has Just Created the Perfect White Summer Dress—4 Ways I'm Wearing It Now
The dress of 2024 has arrived.
By Maxine Eggenberger
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It's True—These Are the 7 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
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White Trainers Will Never Be Out, But These 6 Trending Colours Are Officially In
There's life beyond white plimsoles.
By Maxine Eggenberger
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I’m Going for Casual Elegance—10 Low-Key Yet Classy Outfits I'm Copying
Genuinely easy pairings.
By Maxine Eggenberger
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Not All Dresses and Jackets Go Together, But These 5 Timeless Combinations Work
We've made it easy for you.
By Maxine Eggenberger
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People in Paris Are Currently Wearing These Ultra-Elegant and Timeless Spring Trends
There are 10 in total, and each is chicer than the last.
By Maxine Eggenberger
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7 Stylish Pieces That Feel Very 2024 But Will Also Stand the Test of Time
A current capsule.
By Maxine Eggenberger
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These 9 Colours Are the Centre of 2024's Biggest Fashion Trends
A fresh palette.
By Maxine Eggenberger
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6 New Shoe Styles That Are Low-Key, Anti-Trend and Extremely Chic
Fresh footwear for spring!
By Maxine Eggenberger
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Fact: These Timeless Flat Shoes Are the Smartest Investment I've Ever Made
A true classic.
By Maxine Eggenberger
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6 Rules French Women Always Follow When Styling Wide-Leg Trousers
Much-loved by Parisians.
By Maxine Eggenberger
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5 Elevated Leggings Outfits That Are Making Me Forget About My Jeans This Spring
They really are that chic.
By Maxine Eggenberger
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These 35 Wedding Guest Dresses Are Next-Level Beautiful
Best dressed guest? It's in the bag.
By Maxine Eggenberger
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I've Worked It Out: This Is How French Women Always Style Jeans
Six outfit formulas to bookmark.
By Maxine Eggenberger
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10 Brands That Are Redefining What It Means to Be Cool This Spring
Labels you'll love.
By Maxine Eggenberger
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How to Build a Capsule Wardrobe That Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
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These 8 Pretty Nail Colours Will Be the Most Asked-For in Salons This Season
We're obsessed.
By Maxine Eggenberger
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7 Elevated Shoe Trends That Work With Every Type of Spring Outfit
The perfect footwear capsule.
By Maxine Eggenberger
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Whether You're 23 or 53, These Wardrobe Basics Are Non-Negotiable
Staples for all.
By Maxine Eggenberger
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The 11-Piece Capsule Wardrobe Parisians Rely On in Spring
Pieces you'll keep forever.
By Maxine Eggenberger
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The Trending Trainer Colour Celebs, French Women and Fashion Editors Are Suddenly Into
I've found the best pairs in stock.
By Maxine Eggenberger
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People in Paris Consistently Wear These 6 Flat Shoes With Jeans in Spring
The code, cracked.
By Maxine Eggenberger
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Costume Designer Alix Friedberg Takes Us Behind Palm Royale’s Perfect '60s Style
How much paisley is too much paisley? Let's find out.
By Maxine Eggenberger