I Looked Through Thousands of H&M Dresses to Find the 30 Best for 2024

There are a few high-street stores I rely on all year round, but this season, I keep coming back to H&M. My wish list is pretty varied, from its staple tailored trousers to affordable accessories, but it's the dress category that has really caught my eye. And with so many winter additions dropping in, now seems like as good a time as any to delve into the array of stylish dresses H&M has to offer. 

To be honest, we would do anything for a great dress, so searching through thousands (yes, thousands) to find the best ones is very on-brand for us. And as cost per wear is important, we've made sure these expensive-looking styles that'll go the distance. Not only does H&M have standout styles for this season and beyond, but with sizes ranging from XS to 4XL, the sizing is so inclusive compared to a lot of high-street stores


(Image credit: Courtesy of H&M


One benefit of extensive searching is there's plenty of variation among the best dresses, so every event and style is covered. Denim shirt dresses can be styled all year round, whilst little black dresses are the backbone of our wardrobes. A floaty silhouette suits milder, trans-seasonal days and adds extra comfort for those times when you need a roomier fit. Whatever style your wardrobe is missing, there's something for you in our edit of the best H&M dresses. Read on to find your new favourite. 

Shop the Best H&M Dresses:

This story was published at an earlier time and has since been updated.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.